Professional Customer Engagement Specialist

1 day ago

Athens, Attica, Greece beBeeMarketing Full time

At FXGT, we are seeking a skilled and motivated professional to join our dynamic team as a CRM Marketing Specialist. This role plays a vital part in driving customer engagement and loyalty through the creation of personalized and behaviorally relevant communications.

About the Role:

This position is responsible for planning, building, and executing multi-channel CRM campaigns that support key business goals, including customer acquisition, retention, reactivation, and loyalty. You will own the end-to-end lifecycle strategy - from onboarding and engagement to retention and win-back.

Key Responsibilities:
  • Plan and execute multi-channel CRM campaigns that drive customer engagement and loyalty
  • Own the end-to-end lifecycle strategy for customer onboarding, engagement, retention, and win-back
  • Segment customer data to deliver personalized and behaviorally relevant communications
  • Analyze campaign performance using A/B testing, experimentation, and analytics to optimize channel effectiveness
  • Collaborate with cross-functional teams to create seamless and impactful customer journeys
Requirements:

To be successful in this role, you will need:

  • 3+ years of experience as an email marketing specialist or CRM marketing specialist
  • Hands-on experience with CRM platforms (e.g., HubSpot)
  • Knowledge of client list segmentation and database management
  • Familiarity with HTML/CSS for email template design and troubleshooting
  • Experience with email analytics and reporting tools
Benefits:

We offer a competitive remuneration package, welcome package, discretionary bonus, referral bonus, and other benefits that make us a great place to work.

Our benefits include:

  • Flexible working hours between 08:00 and 18:00
  • Summer hours (leave 2 hours early on Fridays)
  • Public transport available at a reduced rate
  • Wellbeing initiatives and social club communities to support employees' ongoing needs

We are committed to creating a positive workplace culture that values employee well-being and growth.

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