Trade Marketing

Location:

Marousi, Athens, GR

Do you thrive on turning market insights into winning strategies and want to play a key role in shaping the success of our brands at the point of sale?

Do you have what it takes to bridge the gap between sales and marketing? Find out how you can excel as our next Trade Marketing & Insights Executive

How You Will Make An Impact
The role focuses on developing and executing trade marketing strategies to drive sales growth and enhance brand presence at the point of sale. The Trade Marketing & Insights Executive acts as a bridge between the marketing and sales teams, ensuring that marketing initiatives are tailored to the needs of customers and retailers. Analyze market trends, customer data, and competitor activities to generate actionable insights.

• Create and execute engaging shopper activities instore (sampling, tasting, competitions etc) in close cooperation with category marketing
• Capitalize on existing data base and all forms of internal customer data, to perform analysis, generate actionable insights and design activities
• Work with internal cross functional teams and 3rd party agencies, to ensure high levels of internal understanding & involvement and on time delivery of projects
• Ensure Trade Marketing campaigns are fully integrated into online campaigns
• Analyze results of retail channel, in depth analysis of competition, distribution models and sales performance to identify growth opportunities and areas for improvement.
• Prepare regular reports on trade marketing activities, results, and recommendations for future actions.
• Build and maintain strong relationships with key retailers.

Member of the Marketing team reporting directly to Senior Marketing Manager.

Cooperates with Brand/Category Managers, Sales team & Customers.

What Will Make You Successful

• A university degree is required, preferable in Marketing, Sales or Business Administration. Relevant postgraduate studies or MBA will be considered as an asset.
• 2-5 years of experience in marketing or trade marketing department within retail, FMCG, including retail network & brand / product management. Marketing roles, ideally in a multinational environment or a large-scale Greek company. Experience in Companies specialized in Market Research and Data Analysis is also preferable
• Excellent command of English language,MS Office, SAP & social media platforms

Personal characteristics

• Ability to foster strong, productive relationships
• Being proactive in identifying opportunities, addressing challenges, and suggesting improvements
• Align marketing initiatives with business goals and market realities, leading to more effective campaigns.

What do we offer?
Our collaborative spirit brings out the best in every individual, making work both meaningful and enjoyable. By joining us, you'll be part of a market leader whose trusted, nutritious brands are found in households everywhere—brands produced with respect for our customers, our cooperative farmers, and the planet.

Application
Please apply through our website under reference of your salary expectations and your earliest availability.

We will process applications on a continuous basis and close the recruitment once the right candidate is found.

Shape the Future of Dairy
Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We're passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.
We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.
Ref.: 102925