Marketing Director

The Marketing Director, based at SWOT Hospitality Headquarters in Athens, is a strategic leader responsible for shaping and executing the company's marketing vision. This role drives brand growth, performance marketing, and digital innovation across the company's portfolio, ensuring alignment with business goals and long-term positioning.

Collaborating closely with Operations, Sales, and Development teams, the Marketing Director oversees all marketing, communications, and PR activities, working with internal departments and external partners to enhance brand visibility, guest engagement, and revenue across rooms, F&B, and other services. The ideal candidate will be a visionary marketing leader, responsible for driving brand growth, performance marketing excellence, and digital innovation across SWOT Hospitality's diverse hotel portfolio. By aligning marketing initiatives with corporate objectives, the Marketing Director will contribute directly to business growth, market positioning, and long-term brand equity.

Marketing Director

Key Responsibilities

●   Lead, mentor and monitor the performance of a team of Marketing Managers, ensuring consistent brand execution and measurable marketing results across all properties.

●    Oversee the creation and implementation of Annual Marketing Plans for each hotel, aligning them with the overall corporate marketing strategy and submitting consolidated annual budgets for approval.

●    Monitor marketing activities and budgets on a monthly basis, ensuring cost efficiency, ROI, and adherence to approved plans.

●    Contribute to the brand identity development of new properties/outlets/services, in partnership with the Advertising agency.

●    Build and maintain relationships with local and international digital agencies, directing the design, execution, and optimization of integrated marketing campaigns.

●    Oversee the creation and curation of digital content for print, social media, and online platforms, in partnership with creative agencies and in-house talent.

●    Review and monitor the MKG budget of the hotels on a monthly basis.

●    Contribute to the hotel services and experiences offering in co-operation with the Operation Team and Hotel Manager.

●    Support the Sales team with the provision of the required material to promote the Hotels in Wholesalers, OTA, B2B, etc.

●    Bachelor's degree in marketing, Communications, Hospitality Management, or a related field; a Master's degree will be considered an asset.

●    8–10 years of progressive marketing leadership experience, with a proven track record in brand development, preferably within the hospitality, lifestyle, or travel sectors.

●    Fluency in English (written and spoken); additional languages are advantageous.

●   Strong understanding of hotel technology ecosystems, including CRM, PMS, CMS, booking engines; proficiency with creative tools such as Canva and Photoshop is a plus.

●   Demonstrated leadership skills with experience managing teams and leading cross-functional projects from concept to execution.

●   Exceptional communication, presentation, and stakeholder management skills, with the ability to influence people at all levels.

●  Results-oriented and detail-driven, with a strategic mindset and the ability to thrive in a fast-paced, dynamic environment.

What we offer

• A dynamic & inclusive environment
• Competitive Salary Package & Career growth opportunities
• Employee Wellbeing Initiative, including mental health support, empathy training and 1-1 coaching

About SWOT Hospitality

• We are a leading Hospitality Management Company in Greece and an approved white flag operator of Hyatt, Marriot International, Accor Hotels, Hilton, Nikki Beach, Worldwide and IHG Hotels & Resorts.
• We are laser focused on hospitality strategic and financial advisory with an impeccable trach record.
• We will give you the opportunity to work with the best practitioners from Greek hospitality market.
• We offer stability and career prospects in a transparent working environment.
• We work with the best professionals in the tourism industry.