Paid Media Specialist

Are you looking for a creative and challenging role in one of Greece's top-performing digital agencies?

Are you obsessed with Digital Media and have a very confident and assertive attitude, always curious to discover ways to amaze your clients?

Who we're looking for
:

We want to welcome aboard a highly experienced 
Paid Media Specialist
 who will be challenged to work directly with the Performance Media Manager and the company's board of directors, analyzing smart data to achieve our client's most demanding goals.

Do you have at least 
2 years of experience as a Performance Marketing Specialist, Digital Marketer, Data Analyst, SEM/PPC Specialist, or similar
,
you enjoy autonomy in growing your role and you love complex data analysis?

If all the above describe you, then we welcome you to join our team of "Rock Stars"

Basic Roles & Responsibilities

You will be responsible for managing digital media campaigns, experimenting with new ad platforms, assessing feasibility and monitor implementation in the most efficient way to ensure 
optimum Revenue & ROI
.

Working in a lively, friendly, creative, and highly collaborative environment, you will be designing and implementing successful marketing campaigns across all digital performance channels, as well as managing their execution and optimization.

This position also requires you to oversee our daily tactical and strategic operations, while supporting the sales and marketing analytics teams to drive performance improvements.

Key Responsibilities:

Day-to-Day:

• Plan, create and manage 
  media campaigns
   across a variety of channels 
  with outstanding performance.
• Continuously 
  monitor campaigns and their performance
  , checking their status daily and 
  offering suggestions and strategic ideas
   on how to achieve all the KPIs while optimizing media spend across all paid mediums.
• Create 
  tactical execution plans
   for each marketing channel with the aim of achieving campaign objectives.
• Collaborate 
  with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience
• Explore and discover 
  potential opportunities to achieve clients' objectives
   through LP optimization or through testing different Ad copies (A/B Testing), keywords, Ad groups, and targets.
• Research and identify 
  trends and insights
   that will add value to our clients.
• Ensure the 
  quality and accuracy
   of all client-facing deliverables.
• Manage assigned departmental 
  budget and spending.
• Ensure 
  best practices and innovative solutions
   are implemented in all digital performance marketing activities.
• Play a major analytical role in 
  tracking and monitoring performance
   against the business's overall goals and objectives.

General:

• Lead efforts in the 
  utilization of data-driven methodologies, analyses, and measurements
   to improve the effectiveness of all marketing and advertising channels.
• Implement and manage both 
  online and offline marketing activations that enable the business to meet client acquisition targets, sales, margin, and overall objectives.
• Be 
  self-motivated to keep developing and building industry-related knowledge
   such as new digital features, tactics, strategies, and trends across all media and platforms, and bring that knowledge into your workplace.
• Build 
  strategies
   and 
  oversee optimization and measurement
   of client acquisition, cross-sell initiatives, and remarketing to deliver incremental sales and improve consumer loyalty.
• Stay 
  up to date with digital media technologies and the latest trends.
• Provide 
  performance reports and quote forecasts
   for all business products, evaluate scenarios for ROI performance, and communicate results and recommendations to the marketing team and key stakeholders.
• Define strategic objectives, marketing budget allocation, and success metrics.
• Use your know-how of 
  looker studio to set up, implement, and present performance reports
  across all channels.
• Conduct 
  research and analyses
   guiding the business in the realization of 
  new opportunities
   while providing the business with a competitive edge over its competition in terms of client acquisition and retention.
• Be 
  accountable for the achievement of KPIs and deadlines.
• Measure, refine, and report the performance of all digital marketing campaigns against ROI goals.
• Develop, communicate, and monitor growth and efficiency targets for client campaigns and agency business.

Skills and Attributes:

• Bachelor's degree in Marketing, Economics, Management, Media, or other related fields.
• A minimum of 2 years' experience in Digital Marketing.
• Excellent 
  Greek and English presentation, communication, and data visualization skills
   with the ability to confidently and simply articulate campaign intricacies under pressure.
• Certifications in Digital Marketing
  would be considered a plus (Google Certifications, Meta Blueprint Certifications, LinkedIn Certified Marketing Insider Certification, etc.).
• Experience in 
  data analysis
   and data reporting.
• Analytical thought-process
   and good mathematical skills.
• Proficiency in 
  Microsoft Office tools
   (Excel, PowerPoint, etc.).
• Strong knowledge of 
  digital channel metrics
  , with solid 
  analytical and reporting skills
  . Strong knowledge of using web analytics tools (i.e. Google Analytics).
• Basic
  SEO
  knowledge
  .
• Familiarity with 
  advertising platforms
   such as Google Ads, Meta, TikTok, LinkedIn, Twitter, etc.
• Excellent 
  organizational, project management, and time management skills.
• Proven track record of 
  managing advertising platforms.
• Highly 
  self-motivated
   and a great team player with the ability to prioritize.
• Strong creative 
  problem solver
  , passionate about winning and achieving exceptional results.
• Have a 
  strong leadership spirit and confidence
  , motivating and inspiring your team to keep achieving challenging goals and collaborate harmoniously, managing and organizing projects, taking fast, decisive action, and thinking progressively.

Benefits you will you enjoy:

• Full-time job
  with a
  highly competitive salary.
• Strong 
  marriage & parental support program.
• Ongoing professional development with the utilization of new 
  technologies
  , 
  training
  , and 
  technical research.
• Access to 
  international training programs
  and conferences.
• Unlimited snacks, fruit, dairy
   , and 
  refreshments
   throughout the workday.
• Semi-Personal Gym Training Sessions.

Our Culture

"Be the most highly recommended agency for clients who truly matter to us."

At Globe One Digital, our mission is to become an unparalleled digital marketing agency that helps clients find brilliant solutions to their most demanding problems. We combine experience with expertise, technology with creativity, and strategy with consulting to achieve excellence in performance. No matter what, we are devoted to infusing joy into the lives of our employees and associates with relationships that are built to last.

We look forward to receiving your CV via email at

All submissions will be treated with confidentiality.