UX Research

13 hours ago


Athens, Greece OPAP Group Full time €60,000 - €120,000 per year

We are #OPAP

We are the leading gaming company in Greece and one of the most respected in the industry worldwide, with 67 years of history. Our vision is to provide best in class entertainment across retail & online in a safe & responsible way, while generating sustainable value to all stakeholders & giving back to society. Customer centricity, digital orientation, agility, people engagement, and social contribution are embedded in our DNA, fostering a culture that is open, inclusive, adaptive and growth-oriented. Our recently redesigned values focus on Doing what is right, Winning together, and Thinking differently

At OPAP, we have been recognized as a Top Employer in Greece for 3 consecutive years, in 2023, 2024 & 2025 A certification that underlines our commitment to providing a workplace that stands out.

So, what's the challenge...

As a UX Research & Analytics Manager, you'll be leading UX Research and Digital Analytics functions, generating actionable insights that shape user-centered digital strategies, optimizing customer journeys, and guiding evidence-based decision-making across digital assets, products, and services, all while staying aligned with the regulatory framework.

Your day to day will include:

  • Defining and executing a unified vision and roadmap for UX Research and Digital Analytics, ensuring alignment with product, design, and business goals
  • Establishing and governing research and analytics practices, including tools, KPIs, tagging, templates, and reporting standards
  • Translating user behavior and data insights into strategic recommendations that enhance digital journeys and experiences
  • Collaborating with cross-functional teams (Product Design, SEO, Digital Business Partners) to embed research and analytics throughout the project lifecycle
  • Mentoring and supporting team members, fostering technical growth, stakeholder engagement, and alignment with OPAP's culture and goals
  • Promoting and advocating a data-informed, user-centric mindset across the organization, while staying up to date with global best practices and innovations

What you need to succeed:

  • BSc in Business Administration or any other relevant field
  • 8+ years of experience in UX research, digital analytics, or a related field, with at least 2 years in a leadership role.
  • Strong expertise in qualitative and quantitative research methods, usability testing, journey mapping, and behavioral analytics
  • Proven ability to analyze complex data, identify patterns, and translate insights into clear, actionable stories
  • Experience in building and leading high-performing interdisciplinary teams, with excellent collaboration and stakeholder influence skills
  • Proficiency in tools such as Google Analytics/GA4, Hotjar, Adobe Analytics, Tableau, or similar platforms
  • Ability to work effectively under pressure, manage multiple priorities, and maintain high attention to detail
  • Fluent in English

What's in it for you?

  • An award-winning working environment 
  • State of the art facilities including gym & restaurant 
  • Hybrid working model 
  • Competitive salary package and bonus scheme 
  • Health insurance coverage & Pension Plan 
  • Monthly food allowance 
  • Continuous learning with classroom/digital trainings by OpapAcademy 
  • Internal Career Opportunities 
  • Well-Being Activities 

OPAP Group is an equal opportunity employer

Does this sound like you? If yes, we would love to meet you


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