Content Writer

6 days ago

Athens, Attica, Greece Express Publishing Full time

Founded in 1988, Express Publishing is a leading name in the world of English Language Teaching resources, with a diverse portfolio of over 3,500 titles distributed to more than 100 countries. Our commitment to excellence and innovation has fueled our growth, and we are now seeking a passionate and driven
content writer
to join our team.

Key Responsibilities

  • Develop clear and compelling product positioning and messaging that resonates with the target audience
  • Differentiate the product from competitors by identifying unique selling points (USPs)
  • Write clear, engaging, and original content for various platforms, including blogs, websites and email campaigns
  • Develop tailored content for specific products and customer segments
  • Research and create content ideas aligned with the audience needs
  • Produce B2B materials that align with the customer funnel in collaboration with marketing and sales teams
  • Collaborate with sales, marketing, and design teams to create cohesive and impactful campaigns
  • Optimize content for search engines (SEO) by incorporating targeted keywords and following best practices
  • Create, maintain, and regularly update a centralized content bank

Skills & Qualifications:

  • Bachelor's degree in English Literature, Communications, Marketing, or a related field
  • Excellent proofreading skills & attention to detail
  • Strong interest in writing compelling copy and content
  • 2+ years of professional writing experience
  • Exceptional verbal and written communication skills in both English and Greek
  • Excellent writing, editing, and proofreading skills with a keen eye for detail
  • Familiarity with SEO principles and tools like Google Analytics, Ahrefs, or SEMrush
  • Strong research skills and the ability to adapt your writing style to various audiences
  • A creative mindset and the ability to meet deadlines

If you have a portfolio of past work, please submit it along with your CV.

At Express Publishing, you will have:

  • Group Life & Health Insurance for you and family members
  • Work from home 1 day per week (after training period)
  • Career development opportunities
  • Full training from professionals
  • Exposure to different projects
  • International working environment

*All information received will be treated with strict confidentiality.

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