Events & Entertainment Activation Executive

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can't wait, let's shape it together

As the
Events & Entertainment Activation Executive
, for the cluster of Greece, Malta, Cyprus and Israel (GMCI), you will be responsible for managing and executing Events & Entertainment initiatives and activation, ensuring they align with organizational objectives, engage target audiences and deliver exceptional experiences. This role requires a mix strategic planning, creative development, logistics coordination, and stakeholders' engagement, to ensure efficient day-to-day operations, develop marketing initiatives, and consumer satisfaction. The role reports to the Consumer Activation Manager of GMCI cluster.

Your key responsibilities will include:

• Strategic Planning & Budgeting: Develop and implement comprehensive plans for events and entertainment programs, including budgeting, scheduling, sales forecast and resource allocation.
• Creative Direction & Programming: In collaboration with local agencies, design and execute innovative entertainment concepts that resonate with target audiences, enhancing brand presence and consumers' engagement.
• 1-2-1 Brand Ambassadors Management: In collaboration with agency partners, build, manage & execute 360o consumer journey from contact to purchase, in alignment with company's KPIs.
• Promotional Strategies: Responsible to develop and implement strategies that drive attendance and engagement.
• Vendor & Talent Management: Source, negotiate, and manage relationships with vendors, suppliers, and talent agencies to secure quality services and performances.
• Stakeholder Engagement: Collaborate with internal teams, external partners, and clients to ensure seamless execution and alignment with organizational objectives.
• Compliance & Risk Management: Ensure all events and horeca activations comply with legal regulations and organizational policies, managing risks and addressing any issues promptly.
• Post-Activation Evaluation: Conduct evaluations to assess the success of events, gathering feedback to inform future planning and continuous improvement.

What are we looking for?

• University degree in Business, Marketing, or related field
• 4+ years' experience in Marketing/Commercial roles, ideally in HoReCa within a global matrix organization
• Proven track record in offline channel strategy and sales activation
• Proficient in MS Office, SAP, and invoicing processes (PRs/POs)
• Strong cross-functional project management and organizational skills
• Creative thinker with multitasking abilities and a commercial mindset
• Excellent communication and presentation skills
• Fluent in Greek and English; experienced in omnichannel marketing

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.