
Digital & Brand PR Associate(Fixed Term)
3 days ago
What you will focus on
- Handle the annual content calendar across various social media channels and be responsible for the distribution for the communication of the Brand messages.
- Align with internal and external stakeholders in order to build strong AB Brand Equity and online company presence and reputation.
- Overview the Community management activity on social media channels.
- Promote AB initiatives through the creation of web pages on social networking sites, monitor their results & KPI's in collaboration with external agency partner.
- Organize content production and coordinate teams handling brand content to ensure a consistent image across all touch points.
- Contribute in the creation of the WOM plan (Digital Influencers) for all actions and initiatives of the brand in partnership with the creative agency and undertakes execution upon finalization.
- Participate actively in the creation of the PR strategy aiming to strengthen the brand image through public relations campaigns (Brand PR) that target AB customers & all consumers.
- BSc in Marketing, Communication, Business Administration, or any relevant field. MSc would be considered an asset.
- 2 to 3 years working experience, in relevant industry or agency, especially in the Digital Marketing, PR & WOM.
- Fluency in English language, both written & verbal.
- MS Office literacy
- Digital Savviness| Expand digital culture, enhance new technologies and approaches in field of expertise
- Passion for the Customer | Focus on in depth customer needs' understanding & excel at retail
- Authentic Communication | Deliver messages in a clear, compelling and concise manner, create wow effect to audiences
- Togetherness | Value team's ideas, uniqueness and safeguard belonging
- Momentum | Make a difference, secure end results and be on top
- Hybrid way of Working
- Free lunch break in our restaurant
- Free parking
- Lifelong learning and development
- Wellbeing Program
#EdoToKaloEinaiGiaOlous #proudABers
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