Brand & PR Manager

Ella Resorts is a unique collection of luxury eco-chic resorts in the wider Mediterranean region, with a portfolio consisting of 5 seaside lifestyle resorts in Rhodes, Corfu and Crete. Each property assimilates and is designed to highlight the unique characteristics of its host location within a carefully selected setting rich in Greek history, culture, and stunning landscapes. 

As we continue to expand our portfolio, we are seeking a talented individual to join our team as a Brand & PR Manager.

The Brand & PR Manager is responsible for driving the strategic direction, visibility, and reputation of the Ella Resorts brand. This role is ideal for someone with 5+ years of experience in brand and public relations, preferably within the hospitality or tourism industry, with a strong understanding of both regional and international markets. She/he works across departments and with property-level teams to design and implement brand strategies, lead PR efforts, and ensure consistency across every touchpoint. The post holder is both a strategic thinker and a hands-on operator, managing an in-house team and collaborating with a broad network of internal and external partners to deliver impactful communications that strengthen Ella Resorts' position as a leading luxury hospitality brand.

Responsibilities

Brand Strategy & Management

• Develop and implement holistic brand strategies that position Ella Resorts as a market leader in sustainable luxury hospitality.
• Act as the brand guardian across all touchpoints, ensuring consistent tone, visual identity, and messaging in every execution.
• "Bridge" corporate office and individual resorts to ensure localized brand application that respects the integrity of the brand.

Public Relations & Media

• Lead regional and international PR efforts to build Ella Resorts' media presence and brand reputation.
• Cultivate and manage strong relationships with global and local media outlets, journalists, influencers, and tourism boards.
• Develop and oversee press releases, media kits, brand stories, and corporate messaging for proactive and reactive communication.
• Organize press events, media visits, influencer collaborations, and strategic partnerships.

Team & Cross-Functional Collaboration

• Lead, inspire and manage an internal team, including the Content Manager and Social Media Executive, while collaborating with the Graphic Designer to ensure strong creative output.
• Work closely with the Group Marketing Manager to align PR and brand messaging with commercial and campaign strategies.
• Partner with Sales, Operations, and F&B teams across properties to amplify key offerings and experiences through communications initiatives.

Campaigns & Activations

• Oversee the creative development and rollout of brand activations, photo/video shoots, influencer trips, and brand collaborations.
• Ensure storytelling across all channels is cohesive, culturally relevant, and aligned with global hospitality trends.

Market Insights & Innovation

• Stay informed on industry trends, competitor activity, and guest behavior across key tourism markets (Europe, UK and Middle East).
• Identify opportunities for strategic growth, emerging PR tactics, and innovative brand partnerships.
• Monitor performance of PR campaigns and brand activities using KPIs and analytics to inform future strategies.

Requirements

• 5+ years of relevant experience in brand management and public relations, ideally within hospitality, travel, or luxury lifestyle sectors.
• Solid understanding of regional and international hospitality/tourism markets, media landscapes, and industry trends.
• Proven track record of leading brand storytelling and PR initiatives that drive awareness and engagement.
• Excellent communication skills in English (Greek a plus), both written and verbal.
• Strong organizational and leadership abilities with a proactive, collaborative, and hands-on mindset.
• Creative, detail-oriented, and passionate about hospitality, guest experiences, and brand building.

Benefits

• Competitive remuneration package & benefits 
• Career advancement in a fast-growing organization 
• Continuous learning & development within a transparent & inclusive working environment 
• Collaborative working environment 

Ella Resorts are dedicated to providing exceptional guest experiences across its brand and our amazing Team members are at the heart of it.

Join us today to build our future together.

All applications will be acknowledged and treated as strictly confidential.