
Senior Brand Development Specialist
2 days ago
We are seeking a seasoned Product Marketing Lead to drive growth and expansion of our brand.
The ideal candidate will have a strong understanding of the marketing mix, excellent analytical skills, and experience in developing and executing successful marketing strategies.
- Analyze market trends, consumer insights, and competitor activities to inform product positioning and development.
- Develop and propose marketing objectives, plans, and programs for assigned products/brands.
- Establish performance specifications, cost parameters, market applications, and sales estimates.
- Measure and report on performance of all marketing campaigns.
Requirements and Qualifications
- University degree in Marketing or related field and professional training.
- Minimum 4 years of relevant experience as a Brand Manager or Associate Brand Manager.
- Excellent communication skills and ability to brief sales personnel.
- Up-to-date knowledge of the latest marketing trends and best practices.
- Strong data-driven thinking and analytical skills.
Company Benefits
Competitive remuneration package and opportunities for career development.
Key Skills
- Marketing Mix Management
- Consumer Insights Analysis
- Market Trends Research
- Data-Driven Decision Making
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