Insights and Intelligence Manager

This job is with Diageo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Job Description
Job Title: Insights and Intelligence Manager - Greece
Location: Athens
About The Role
Being passionate about our consumers sits at the heart of our values and how we deliver our performance ambition. To achieve our ambition this position must be much more than skilled research practitioner, you must be:

• Passionate about shaping the future of the business.
• Deeply curious about consumers, shoppers and our brands.
• Immersed in culture and obsessive about harnessing it.
• Intellectually rigorous and a master of both the art and the science behind understanding how to fuel growth.

The I&I Manager will play a leading role in developing sharp, actionable insights and forward thinking, to drive growth through category, brand, innovation and portfolio marketing plans. The role will partner with the Consumer & Shopper Planners, Brand Team, Category Development Team and Customer Activation Leads, Commercial and Business Development teams ensuring that the teams are fully equipped with comprehensive landscape understanding. It will provide data and define powerful insights, that support development of Diageo strategy, inspire big marketing and innovation ideas, as well as winning commercial plans. This role has a high degree of technical complexity in terms of data knowledge and understanding.

• Lead marketing effectiveness strategy.
• Ensures data and insights are translated into strategies.
• Support LT with ad hoc insight requests as required.
• Manage the relationship with agency partners (Nielsen, Kantar, etc); prioritising their workload & continually reviewing performance with a view to maximising return on investment. Own local agreements and negotiations.
• Drive the market data strategy and systems capability agenda in Eastern Europe to ensure the brand, category and commercial teams are leveraging the maximum benefit from insight resources.
• Lead the Marketing Effectiveness Agenda within Eastern Europe

About You

• Experience of analytical roles using a variety of data sources (external and internal), to create actionable insight; e.g. Nielsen (must), IWSR / GfK / Kantar (nice to have).
• Passionate about consumer understanding and applying knowledge to drive business growth.
• Proven strategic thinking.
• Evidence of sound quantitative analysis, ability to accurately digest large amounts of information and break down complex problems thoroughly.
• An ability to bring the future to today's world and roadmap actions to make it happen.
• Experience in spotting opportunities or issues and identifying which are urgent and important.
• Compelling, persuasive and impactful communications skills.
• High energy and ambition to achieve successful outcomes and high standards.
• Resilience combined with emotional intelligence to build collaborative and powerful relationships.
• Knowledge or experience of the alcohol world is advantageous, but not imperative.
• Experience in managing agency relationships and data planning & analysis.

DIAL-UP Behavours

• Be externally curious: Seek deep external insights, Anticipate trends, Adapt quickly
• Collaborate efficiently: Challenge openly, Decide with only essential input, Share and embrace what works
• Experiment and learn: Aim high and disrupt, Trial innovative solutions, Fail fast and learn
• Act decisively: Choose progress over perfection, Prioritise what matters most, Commit to decisions and deliver

Flexible Working Statement
Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

Diversity Statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you

Worker Type
Regular

Primary Location:
Athens

Additional Locations :
Job Posting Start Date