Marketing Specialist

We are #OPAP

We are the leading gaming company in Greece and one of the most respected in the industry worldwide, with 67 years of history. Our vision is to provide best in class entertainment across retail & online in a safe & responsible way, while generating sustainable value to all stakeholders & giving back to society. Customer centricity, digital orientation, agility, people engagement, and social contribution are embedded in our DNA, fostering a culture that is open, inclusive, adaptive and growth-oriented. Our recently redesigned values focus on Doing what is right, Winning together, and Thinking differently

At OPAP, we have been recognized as a Top Employer in Greece for 3 consecutive years, in 2023, 2024 & 2025 A certification that underlines our commitment to providing a workplace that stands out.

So what's the challenge...

Ready to help create impactful marketing experiences? As a Marketing Specialist, you'll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.

Your day to day will include:

• Reviewing market research reports and data insights to propose marketing initiatives.
• Participating in the design and implementation of the Community Marketing Unit strategy and plan.
• Designing and supporting the execution of go-to-market plans in collaboration with other teams.
• Proposing clear, insightful & analytical briefs to advertising agencies and reviewing agency deliverables in compliance with business and Marketing guidelines.
• Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.
• Designing and implementing in-store activations (e.g., promotions, events, etc.).
• Monitoring campaign performance, budget, and marketing KPIs.
• Performing market visits to evaluate commercial actions and proposing new retail formats.
• Supporting regulatory submissions for HGC in collaboration with the regulatory team.

What you need to succeed:

• BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable
• 3+ years of hands-on experience in marketing/advertising within a consumer-oriented organization or advertising agency
• Very good knowledge of marketing operations and standards
• Experience in managing 360 marketing activities
• Excellent communication and interpersonal skills
• Strong achievement and results oriented mentality
• Problem solving skills with attention to detail
• Excellent communication skills in English and Greek
• Proficient user of MS Office (Word, Excel, PowerPoint)

What's in it for you?

• An award-winning working environment
• State of the art facilities including gym & restaurant
• Hybrid working model
• Competitive salary package and bonus scheme
• Health insurance coverage & Pension Plan
• Monthly food allowance
• Continuous learning with classroom/digital trainings by OpapAcademy
• Internal Career Opportunities
• Well-Being Activities

OPAP Group is an equal opportunity employer

Does this sound like you? If yes, we would love to meet you