Digital Marketing Specialist

3 days ago

Athens, Attica, Greece ASKLEPIEIA AE Full time €25,000 - €40,000 per year

Digital Marketing Specialist | Asklepieia Health Cluster

Asklepieia is a large scale cooperative network formed by experts in the Health, Hospitality and Tech Industries, with a mission to make Greece the #1 destination of choice for Health &Wellness Tourism.

We are looking for a qualified Digital Marketing Specialist to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities

Build our digital marketing roadmap

Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

Measure ROI and KPIs and prepare budget

Develop specific campaigns to create and maintain high levels of customer interaction

Oversee our social media accounts

Manage and improve online content, considering SEO and Google Analytics

Forecast sales performance trends and act proactively to increase our market segment

Monitor competition and provide ideas to stand out

Stay up-to-date with digital technology developments

Development of the Marketing Plan, including market analysis, product positioning, campaign strategies, and market strategy insights.

Discovery of strategic portfolio opportunities through collaboration with sales, HR, etc. and translation of those into informed competitive advantage, promotional action and commercial material

Provide product/service support in order to establish proper channels of information and communication.

Responsible for branding, advertising, trade shows/congresses, company events and promotional collateral

Work with management on projects dealing with media relations, business communications, success stories

The ideal candidate should have

Proven work experience as a Digital marketing director

Demonstrable experience in designing and implementing successful digital marketing campaigns

Solid knowledge of online marketing tools and best practices

Hands on experience with SEO/SEM, Google Analytics and CRM software

Knowledge of Health or Hospitality market trends.

Fluently in English.

Bachelor degree required.

Benefits

A competitive compensation package depends on your skills and experience

Opportunity to develop within a growing company

Excellent working environment

Hardware equipment

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