Paid Social Specialist

16 hours ago

Greece Superbet Full time €35,000 - €45,000 per year
We're looking for a Paid Social Specialist to own the planning, buying, optimisation, and reporting of paid social campaigns for our Greek market. This role will focus on delivering efficient acquisition, retention, and brand outcomes through data-driven campaign management across static, video, and native formats What you will be doing :
  • Plan, execute, and optimise programmatic campaigns end-to-end using channels such as Meta, TikTok, X, Snapchat etc.
  • Manage campaigns, QA, pacing, and budget allocation.
  • Continuously test and learn — formats, audiences, and creative — to improve ROI.
  • Apply brand safety, fraud prevention, and attention measurement standards.
  • Build custom audiences (1st and 3rd party) and refine targeting strategies.
  • Collaborate with the Growth Marketing Manager (GMM) to align programmatic activity with market-level strategy.
  • Report performance, insights, and recommendations into weekly and monthly planning cycles.
  • Keep up to date with industry trends, new platforms, and channel opportunities in Greece.
We're looking for someone who :
  • Has 2 years of hands-on social advertising experience Strong understanding of campaign set-up, optimisation, and measurement.
  • Is an analytical thinker with proficiency in Excel and data visualisation tools.
  • Is detail-oriented, with the ability to manage multiple campaigns simultaneously.
  • Is interested in innovation — attention metrics, contextual targeting, AI-driven optimisation.
  • Has a collaborative mindset and strong communication skills.
  • Has experience in betting/gaming or regulated markets is a plus.

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