Growth Marketing Manager

About TaskUs: TaskUs is a provider of outsourced digital services and next-generation customer experience to fast-growing technology companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery, ride-sharing, HiTech, FinTech, and HealthTech. 

The People First culture at TaskUs has enabled the company to expand its workforce to approximately 45,000 employees globally. Presently, we have a presence in twenty-three locations across twelve countries, which include the Philippines, India, and the United States.

It started with one ridiculously good idea to create a different breed of Business Processing Outsourcing (BPO) We at TaskUs understand that achieving growth for our partners requires a culture of constant motion, exploring new technologies, being ready to handle any challenge at a moment's notice, and mastering consistency in an ever-changing world.

What We Offer: At TaskUs, we prioritize our employees' well-being by offering competitive industry salaries and comprehensive benefits packages. Our commitment to a People First culture is reflected in the various departments we have established, including Total Rewards, Wellness, HR, and Diversity. We take pride in our inclusive environment and positive impact on the community. Moreover, we actively encourage internal mobility and professional growth at all stages of an employee's career within TaskUs. Join our team today and experience firsthand our dedication to supporting People First.

We are looking for a highly motivated Growth Marketing Manager to grow and scale European marketing efforts. In this pivotal role, you'll be responsible for market expansion strategy and execution of growth marketing programs in the region. Your approach to growth marketing combines data-driven insights, creativity and technology to drive qualified leads and pipeline acceleration. 
 

• Develop and execute integrated marketing campaigns across key regions, key industries and use cases including design, execution and performance analysis.

• Build multi-touch, multi-channel journeys across paid media, events, webinars, content syndication, and email nurturing — ensuring a consistent and engaging experience throughout the buyer journey

• Leverage global strategy and programs to create effective programs for the European market. 

• Collaborate with regional sales, business development and SMEs to develop and optimize tactics and programs. 

• Collaborate with global growth marketing, digital marketing, integrated marketing, public relations and analyst relations teams, and be the voice of the clients in the region.

• Own pipeline and funnel metrics — regularly analyze performance across stages, identify bottlenecks, and implement improvements to increase conversion rates and pipeline velocity

• Program management, planning and execution support for in-person and virtual marketing events, working with global events teams and regional sales and BD teams.

Required Qualifications

• Experience: 4 to 7 years of progressive experience in demand generation, growth marketing or field marketing in the B2B services or software industry

• Revenue marketing experience in the European region along with understanding of the regional and country nuances. Specific experience with the UK, Ireland and Germany markets is preferred.

• Demonstrable experience in translating global marketing strategies and programs to the European market, with sensitivity to culture and market nuance

• Marketing Automation: Strong hands-on experience with CRM systems (e.g. Salesforce, Pardot etc.), and analytics platforms (Looker, GA, Semrush etc.)

• Industry Knowledge: Proven experience in BPO, technology, IT/ITES, enterprise software or high-growth company environment

• Communication Skills: Exceptional written, verbal communications skills and editing skills in English. 

• Strategic & Creative: Ability to develop a high-impact strategy while demonstrating "Be Ridiculous" creativity in storytelling and media approach.

• Execution Excellence: Highly organized with a proven ability to manage multiple projects, meet tight deadlines, and "Always Strive for Excellence."

• Strong analytical skills and data-driven mindset

• Proven ability to work with global teams across multiple regions and time zones

• Experience in Product Marketing in addition to demand generation is a plus

How We Partner To Protect You: TaskUs will neither solicit money from you during your application process nor require any form of payment in order to proceed with your application. Kindly ensure that you are always in communication with only authorized recruiters of TaskUs.

DEI: In TaskUs we believe that innovation and higher performance are brought by people from all walks of life. We welcome applicants of different backgrounds, demographics, and circumstances. Inclusive and equitable practices are our responsibility as a business. TaskUs is committed to providing equal access to opportunities. If you need reasonable accommodations in any part of the hiring process, please let us know.

We invite you to explore all TaskUs career opportunities and apply through the provided URL