Digital Marketing Specialist

Description

Bravescale is an awarded
boutique digital marketing agency
based in Thessaloniki. We're a team of highly experienced and passionate members on a mission to "humanize" digital marketing, by applying a people-first way of doing business in the modern digital ecosystem. We do that by reinstating people – her needs, aspirations and ambitions – at the forefront of every decision. We work with a wide range of businesses, from exciting DTC brands to complex B2Bs in Greece and beyond, providing deep expertise around Paid Media, SEO, Email and digital strategy. We've received multiple distinctions for our services in performance marketing, including a Gold Award in the 2024 Peak Marketing Awards.

As we're entering our third year of operation, we're in a trajectory of growth with an expanding portfolio of successful partnerships. As such, we are currently looking to grow our
Service Delivery
team with a skilled
Digital Marketing Specialist
who will lead tactical and strategic engagements across a portfolio of single and multi-channel clients.

What will your day-to-day look like?

Channel activity management & optimization (40-50%)

Lead the day-to-day management of digital activity across various client industries. You'll be playing a key part in developing channel strategies, manage the implementation of campaigns & activations, and contributing to the innovation & growth of our clients. This involves:

• Analysing the digital goals & needs of our clients and interpreting them into actionable steps as part of a digital strategy
• Monitoring & optimization of advertising activity across a range of advertising platforms (Google Ads, Meta Ads, TikTok Ads)
• Contributing to the channel strategy design for your portfolio of clients, in collaboration with senior management
• Creating weekly & monthly performance reporting
• Collaborating with internal & external teams, including designers and developers, to coordinate and implement necessary actions such as creative assets and technical adjustments, focused on achieving improved overall performance and results.

Channel Testing & Experimentation (20-25%)

Lead channel performance through testing & experimentation to drive incremental growth. This includes:

• Developing, implementing, analysing and iterating tactical experiments across paid & organic channels
• Reporting on experiment results and insights internally and to partner stakeholders
• Designing a testing roadmap for the coming quarter(s) to build on the momentum

Account & Client Relationship management (10-15%)

Build and maintain strong relationships with our partners with identifying opportunities for growth. This involves:

• Acting as a trusted advisor for digital marketing initiatives
• Identifying, pursuing and communicating cross-sell and up-sell opportunities
• Proactively proposing opportunities to clients
• Building long-term strategic partnerships

Innovation & Knowledge Development (10-15%)

Stay at the forefront of digital marketing and digital strategy trends to drive innovation across our partner accounts:

• Contribute to the development of frameworks and methodologies for process optimization
• Evaluate emerging technologies and their potential impact on business processes
• Share channel insights and best practices across the organization

Role Objectives

As part of our commitment to clarity, growth and accountability, every role at Bravescale is structured around clear objectives that connect daily work with meaningful outcomes. For this role, your initial objectives will include:

1_ Deliver outstanding performance and measurable client results

You'll be driving digital campaigns that are rooted in strategy and focused on outcomes — ensuring that every action contributes to meaningful ROI for our partners.

2_ Nurture long-term partnerships through proactive communication and trust

Beyond performance, you'll help build the kind of relationships that make Bravescale indispensable — by staying close to client needs, being proactive, and showing you truly care.

3_ Maximize your impact through effective time management and focus

We believe in working smart — you'll be supported in building healthy workflows that prioritize what matters, while maintaining strong utilization and output across your portfolio.

Bravescale's model

Although operating on a remote-first work model, we enjoy and stimulate effective collaboration by meeting up in person and working together once a week. We also strive to cultivate strong, meaningful relationships with our clients, meaning that you will be joining in-person client engagements on a monthly & quarterly basis.

Requirements

Who are you?

You're the person we're looking for if you have 2+ years of experience in digital marketing, preferably in an agency environment, with a proven track record of handling eCommerce & online lead generation accounts' activity.

Other important skills we're looking for in a successful candidate include:

• Being an exceptional communicator who can articulate complex ideas clearly
• Excellent personal skills with a team-first mindset
• Excellent use of oral & written word in Greek and English
• Hands-on experience in the Google Ads, Google Analytics and Meta Business suite platforms

Most importantly, you are naturally curious and always looking to innovate. You always strive to keep up to date with industry trends and looking for ways to overcome challenges, even out of the conventional way.

At Bravescale we believe in a clear motto for the selection of our team:

Skill can be learned, attitude cannot.

We're not just looking for someone that checks all the "hard skills" boxes or knows "each platform inside and out", but people that share the same team spirit, culture and values.

Values like innate curiosity and desire for excellence (even if it's not always achievable) – these are the values we're looking for in our team.

Benefits

What's in it for you?

Work Environment & Personal Growth

• Flexible working hours
• Remote-first & work from anywhere policy
• 200€ annual budget for personal development (courses, conferences, online materials etc)
• Attendance in external training seminars & conferences
• Regularly hosted internal trainings and access to new tech.
• Personalized career growth plan with support & direction in every step
• Opportunity to become one of the first members in our journey towards creating the top people-first digital agency in Greece and be part of an up-and-coming & ambitious service delivery team

Benefits & Perks

• 22 days off per year
• Extra birthday day off
• Budget to equip your home office (laptop, monitor & peripherals provided, extra budget for office chair and desk if needed)
• Competitive, above market average salary for the role (900€-1,200€/month, depending on your skill level)

Do you share the same aspirations & mindset and want to be part of this team? Send us your CV along with a short cover letter at

• See you on the other side