Integrated Marketing Manager

ProGnosis Biotech S.A., a growing and dynamic biotechnology company, is currently seeking a dynamic marketing professional, who can manage a broad range of marketing initiatives, to join our team in Thessaloniki, Greece.

THE ROLE:

In this role, you will be responsible for planning, coordinating and executing integrated marketing activities across digital and traditional channels. You will manage campaign development and execution, ensure brand consistency across all materials and use data-driven analysis to evaluate performance and optimize future initiatives.

RESPONSIBILITIES:

Campaign Management:

• Plan, coordinate and execute integrated marketing campaigns across digital and traditional channels. (Especially LinkedIn & Google)
• Use analytics tools to track performance, define KPIs and report on campaign results.
• Work closely with cross-functional teams to ensure campaign goals align with overall marketing strategies and business objectives.

Content Development & Communications:

• Write compelling articles and create engaging communications that reflect our strategic goals across multiple channels.
• Produce presentations using tools like PowerPoint and Canva to support internal communications and client pitches.
• Develop content and support the planning of webinars, podcasts and other communication initiatives to enhance lead generation and brand visibility.

Market Research & Analysis:

• Conduct comprehensive market research to identify trends, competitor activities and audience insights across various media.
• Synthesize findings into actionable insights & reports that drive strategic decision-making and support overall business growth.
• Continuously monitor industry and market developments to refine campaign strategies and content direction.

Digital Marketing Initiatives:

• Oversee digital marketing efforts, ensuring seamless integration with offline initiatives.
• Leverage industry-standard tools (e.g., Google Analytics, Mailchimp) to drive and measure the success of digital campaigns.

REQUIREMENTS:

Education:

• Bachelor's degree in Marketing, Business, Communications or a related field.
• A master's degree in a relevant discipline is a plus.

Experience:

• 2–5 years of experience in marketing, content creation and campaign management.
• Experience in managing digital marketing efforts within a broader marketing role is highly valued.

Skills & Competencies:

• Demonstrated ability to plan and execute integrated marketing campaigns across both digital and traditional channels.
• Proficiency with marketing tools and analytics platforms such as Google Analytics and Mailchimp.
• Strong written and visual communication skills with experience using tools like Microsoft Office (Especially Excel & PowerPoint) and Canva.
• Excellent research and analytical skills to support data-driven decision-making.
• Outstanding collaboration and communication skills, with a creative and results-driven approach.
• Working proficiency in English (additional languages are a plus).

WHAT WE OFFER:

• A competitive salary, commensurate with your background and experience.
• A dynamic work environment where innovation and collaboration drive success.
• Significant opportunities for professional development and career growth.
• The chance to make a tangible impact on our marketing strategy and overall business performance.

Job type:
Fulltime

Location:
Thessaloniki, Greece