Manager Brand Communications, Newsroom

Join adidas Europe and shape the future For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

Purpose of the Role
Drive and execute brand communication, newsroom, and publishing strategies for Originals & Lifestyle categories in alignment with South East Europe priorities. This role ensures adidas builds brand hype, strengthens marketplace presence, and drives market share and net sales. This position is a maternity cover for a 12-month period, subject to extension.

What You Will Do

• Implement and execute Zone Brand activation, Newsroom & Publishing strategy across all focused categories aligned with Go-To-Market plan and country specifics and priorities.
• Apply global/Europe reporting tools and monitor performance on a monthly basis connecting brand with commercial KPIs for the categories & the country.
• Develop strong media contacts in the country.
• Create a plan to ensure the brand is "always on" through a good mix of local and global content published on all relevant platforms. Direct the right stories to the right people at the right time.
• Drive & Build a strong partner portfolio linked to our campaigns and brand priorities.
• Lead partner publishing for Originals & Lifestyle categories in our touchpoints with relevant and impactful local content.
• Ensure all consumer touch points (comms, channel marketing, sport marketing, influencers marketing) are in alignment with country priorities and specifics.
• Lead the Originals & Lifestyle category communication plans & brief agencies to guarantee executional excellence aligned with Zone activation plan initiatives and objectives.
• Develop if needed country specific/lead initiatives based on Global guidelines, EU agreement and on Zone Brand Leadership team sign off.
• Control the category investments in accordance with the country activation plan & manage budget targets & Return On Inverstment respecting the Zone priorities and plan.
• Analyze the performance of key campaigns and feedback input to Zone Brand Communication Director.
• Responsible for ensuring all brand marketing tactics live up to brand standards, meet KPI's and are on-budget/on-time.
• Partner closely with OmniChannel activation Senior Manager and local teams to ensure that all activations are in sync with marketplace touchpoints to enable commercial extension in point of sale across Wholesale and DTC.
• Partner closely with Sports Marketing country Manager to utilize the total portfolio by integrating athletes and clubs in category holistic campaigns.
• Ensure plan and execution of channel activation sell-in tools during GTM circle.
• Drive Corporate PR and Corporate Social Responsibility (CSR) on related to Originals & Lifestyle categories Country level.
• Responsible of Originals & Lifestyle category brand marketing MWB execution and ROI analysis process on Country level.
• Provide leadership as well as engage and develop team members in a high-performance environment.

Skills You Will Need

• University degree in Business, Marketing, or related field.
• 4 or more years of experience in marketing and communications.
• Proven leadership experience managing and developing teams.
• Strong strategic thinking and project management skills.
• Excellent communication and presentation abilities.
• Deep understanding of sports, fashion, and entertainment industries.
• Advanced knowledge of marketing and media KPIs, MWB management, and budget control.
• Ability to manage external partners, agencies, and strong media/partner connections (preferred).
• Fluent in English; fluency in local language preferred.
• Availability to travel up to 30%.

Life at adidas

• Competitive compensation package
• Annual bonus
• Private life & health insurance
• Hybrid working model
• Monthly meal allowance
• Fuel allowance
• Employee Assistance Program
• Employee discount on adidas products

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.