Assistant Brand Manager

Optimal, on behalf of its client, a leading company in the Aquaculture industry, is looking for a motivated & detailed - oriented Assistant Brand Manager based in Athens

The ideal candidate will actively contribute to the strategic development, execution, and evaluation of brand initiatives aimed at business growth and increased market presence. This role involves close collaboration across departments to ensure consistent and effective marketing efforts, while shaping the brand narrative across all communication channels and audiences.

Responsibilities:

• Assist in the design and implementation of comprehensive brand strategies and annual marketing plans to boost brand awareness and market share.
• Conduct in-depth market research and consumer analysis to support brand positioning, monitor trends, and analyze competitor activity.
• Oversee the company's social media presence across LinkedIn and Meta platforms.
• Support the rollout of integrated marketing campaigns across digital, print, and retail environments, ensuring on-time delivery and message consistency.
• Work closely with cross-functional teams (e.g., sales) to maintain brand consistency and alignment with business goals.
• Coordinate with creative agencies, media partners, and external vendors for campaign implementation and production of promotional materials.
• Organize and support brand-related events, trade shows, and promotional activities, managing logistics, branding, and on-site execution.
• Contribute to the creation of marketing content such as product presentations, brochures, website copy, and social media posts.
• Track and evaluate campaign performance by preparing regular reports on KPIs and suggesting data-driven improvements.

Requirements

• 1-3 years of previous relevant experience

• BSc in Marketing, Management, or other related degrees

• Strong analytical skills and the ability to extract actionable insights from data

• Excellent written and verbal communication skills in both Greek and English
• Proficient in Microsoft Office; experience with marketing tools is a plus
• Ability to manage multiple projects efficiently under tight deadlines
• A creative thinker with a passion for branding and storytelling

Benefits

• Competitive salary
• Private Health Insurance
• Company-provided laptop and mobile phone plan for professional use.

• Employee Discounts: Exclusive discounts on company products and services, as well as partner brands.

• A Stable Working environment with opportunities to grow professionally

About Optimal

Since 2005, Optimal has provided unparalleled, bespoke HR services to large organizations and SMEs operating in the EMEA region. We pride ourselves on delivering a 360° business support platform to our clients through 6 service divisions:

• Talent Acquisition
• HR Strategy & Talent Development
• Learning & Development
• Workforce Management
• Recruiting
• Outplacement