Brand Manager

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

Position: Brand Manager
Location: Athens, Greece, Hybrid

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

About the Position

This is a career-defining opportunity to lead two of our most iconic plant-based brands — Violife and Viofast — across Greece and Poland. As our Brand Manager, you'll own the full P&L and be empowered to drive strategy and execution across the full marketing mix. From insight-led innovation to campaign development, packaging, and commercial alignment, you'll shape the future of plant-based nutrition in two dynamic markets.

You'll report directly to the Regional Marketing Lead and collaborate closely with cross-functional teams across Sales, RGM, Category, R&D and Global Leadership. This is a high-accountability role for someone who thrives on ownership, agility and impact — and is ready to grow with the brands.

Key responsibilities include:

Brand Strategy & Growth

• Build and implement brand strategies aligned with local and global direction
• Develop consumer-first growth plans across the 6Ps, rooted in insight and market trends
• Lead new product development and go-to-market plans, ensuring timely and impactful launches
• Oversee portfolio performance and RGM initiatives to drive profitability and reduce complexity
• Build joint business plans and selling stories for key retailers in Greece and Poland
• Define brand positioning and messaging, ensuring consistency across all touchpoints
• Develop seasonal and thematic activations (e.g., holiday recipes, sustainability campaigns)
• Represent brand plans to Global Leadership and senior internal stakeholders
• Lead development of business cases for new products, campaigns and line extensions

Performance, Budget & Activation

• Monitor brand performance using KPIs and market data (e.g., Nielsen, GfK)
• Use data to drive decision-making and establish scorecards across functions
• Manage A&P budgets with a focus on ROI across media, digital and in-store activations
• Track marketing budgets and manage invoices related to brand activities
• Report campaign performance and assess impact against business goals
• Own the full P&L for Violife and Viofast across Greece and Poland

Product & Packaging Development

• Support development of new food products and line extensions
• Assist in packaging design and updates, ensuring compliance with food regulations
• Coordinate sensory evaluations and taste tests with internal teams or agencies
• Work with regulatory teams to ensure packaging and communications meet safety and labelling laws
• Manage updates to nutritional information, ingredient lists and claims

Marketing Campaign Execution

• Plan and execute ATL (TV, radio, print) and BTL (in-store, sampling, events) campaigns
• Collaborate with digital teams on social media and influencer marketing
• Track campaign KPIs including reach, engagement and ROI

Cross-functional Collaboration

• Work closely with Sales, Trade Marketing, Finance, RGM, Category and R&D teams
• Cross-functional Collaboration
• Work closely with Sales, Trade Marketing, Finance, RGM, Category and R&D teams

Consumer & Market Insights

• Conduct consumer research to understand food preferences and emerging trends
• Translate insights into compelling brand propositions and strategic initiatives
• Analyze market data to track brand performance and category dynamics
• Monitor competitor products, pricing and promotional strategies

Project Leadership

• Lead and coordinate projects across departments with agility and ownership
• Ensure smooth execution of campaigns and innovation pipelines

What Does It Take to Be Successful?

We're looking for a proactive, commercially minded brand leader with a passion for plant-based food and a drive to deliver results across diverse markets.

• Strategic & Hands-On: Balance big-picture thinking with day-to-day execution
• Commercial Mindset: Experience working with cross-functional teams and retailer partners
• Data-Driven: Make decisions based on insight, KPIs and market performance
• Collaborative Leader: Build trusted relationships across internal and external teams
• Creative Problem-Solver: Bring fresh ideas and a "can-do" attitude to every challenge
• Growth Mentality: Curious, adaptable and focused on progress — every single day
• Fluent in English; Polish language is a plus
• Willing to travel part-time to the Polish market

What's Next?

If you're ready to lead two powerhouse brands across two vibrant markets — and help shape the future of sustainable, plant-based nutrition — this is your moment. Big brands, bold ambitions — and a big opportunity to deliver impact.

Application Deadline: 19th October 2025

For questions, reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at or email at

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.