CRM Specialist

As a CRM Specialist focusing on the Braze platform, you will play a crucial role in managing and optimising our customer relationship management efforts. Your work will help enhance customer engagement, drive retention, and deliver personalized marketing campaigns that align with our growth objectives. Working closely with the CRM Manager, you'll be responsible for executing automated and multi-channel campaigns across email, push notifications, in-app messages, and more.

If you're a detail-oriented individual with an interest in CRM and marketing technology, and have experience working with Braze, this role is a great opportunity to advance your career in a dynamic, fast-paced environment. Experience with Talon.One will be considered a plus.

Responsibilities

• Assist in the day-to-day management of CRM activities, primarily through the Braze platform.
• Execute and optimise automated multi-channel CRM campaigns (email, push, in-app, SMS, etc.) to increase customer retention and engagement.
• Collaborate with cross-functional teams (Marketing, Product, Analytics, Sightseeing Rides) to ensure campaigns are aligned with overall business objectives and customer journeys.
• Segment audiences based on behavior, demographics, and other data points to deliver personalized and targeted messaging
• Experience in customer data analysis, including RFM (Recency, Frequency, Monetary) analysis, and a strong interest in applying data-driven insights to enhance our CRM strategies.
• Work closely with the CRM Manager to build and implement personalized customer lifecycle strategies.
• Use Braze's advanced features (Liquid, Canvas, etc.) to create dynamic and adaptive content for CRM campaigns.
• Monitor, analyze, and report on the performance of CRM campaigns, providing actionable insights to improve future performance.
• Support A/B testing, audience segmentation, and data-driven optimization to enhance customer experiences.
• Ensure the CRM platform and campaigns adhere to data privacy regulations (GDPR, etc.).
• Stay updated on CRM trends and best practices, recommending new strategies or tools that can improve our CRM efforts.
• Assist in maintaining and updating the CRM database, ensuring customer data is clean and up to date.
• Assist in the configuration and integration of Talon.One for personalized promotions and rewards management.

Requirements

• Bachelor's Degree in Marketing, Business, and/or related field.
• 1-2 years of experience in CRM or email marketing, with hands-on experience in Braze (Braze certification will be considered a plus).
• Excellent communication skills in English (both written and verbal)
• Experience with Talon.One (or other loyalty/coupon) platform is a strong plus.
• Strong analytical skills, able to interpret data, create reports, and make data-driven decisions.
• Excellent knowledge with CRM metrics, KPIs, and customer segmentation techniques.
• Knowledge of A/B testing and performance optimization methodologies.
• Excellent written and verbal communication skills, with attention to detail.
• Strong organizational and project management skills, capable of managing multiple campaigns simultaneously.
• A collaborative mindset, ready to work across teams and contribute to shared goals.
• Self-starter attitude with a willingness to learn and grow within a fast-paced startup environment.
• Experience with HTML/CSS for email design is a plus.
• Knowledge of data privacy regulations (GDPR, etc.) and best practices in CRM.

Benefits

• Hybrid Work from Office / Home work policy
• Private Health Insurance Plan
• Vibrant and fresh work environment at the center of Athens
• The tools you need to successfully perform your daily tasks
• The unique opportunity to join "the next big thing" at the ground level