Marketing Communication Professional

24 hours ago


Piraeus, Attica, Greece beBeeCommunication Full time
Job Description

The Marketing Communications Manager is responsible for overseeing the development and execution of strategic initiatives in corporate branding, stakeholder engagement, internal and external communications, media monitoring, events management, and corporate social responsibility. This role is integral to ensuring cohesive messaging, stakeholder satisfaction, and alignment with the organization's mission and values.

Key Responsibilities
  • Marketing Strategy & Planning
    • Lead annual go-to-market planning workshop with all business units; translate business objectives into integrated campaign roadmaps.
    • Develop and maintain a segmentation & persona library for core customer clusters; refresh insights biannually.
    • Craft channel mix frameworks (paid, earned, owned, shared) and budget allocations informed by ROMI analysis.
    • Manage OPEX budget; implement zero-based reviews each Q4 and reallocate ≥10% to high-ROI activities.
    • Maintain competitive intelligence dashboard; issue a quarterly


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