Junior Performance Marketing Specialist

Qualifications:

· Bachelor's degree in marketing or economics or communication.

· A master's degree would be an asset.

· 1-2 years of prior work experience in performance marketing, with a strong understanding of digital media campaigns and platforms (Google Ads, Meta Ads, Display Programmatic).

· Excellent analytical and problem-solving skills with the ability to analyze data, identify trends, and draw meaningful insights.

· Experience in using data analysis tools such as Google Analytics, Looker Studio, and Excel.

· Experience with a Content Management System (CMS) would be a significant plus.

· Proficient English.

· Strong communication and collaboration skills with the ability to work effectively with cross-functional teams (creative, product, sales).

· Well organized with an understanding of priorities and changing demands.

Key Responsibilities:

• Lead the development and execution of performance marketing campaigns across

various channels, including Google Ads, Meta Ads, and Display Programmatic.

• Oversee the entire digital acquisition customer journey, from initial advertisement

to landing page.

• Optimize key performance indicators (KPIs) such as cost per acquisition (CPA), return

on ad spend (ROAS), and conversion rates to achieve business objectives.

• Collaborate with the creative team to develop compelling and effective ad creatives

and landing page content that clearly communicates our brand and value proposition.

• Upload and maintain accurate and up-to-date pricing information on the company

website.

• Analyze campaign performance data using tools like Google Analytics, Looker Studio,

and Excel to identify areas for improvement and optimize campaigns accordingly.

• Stay up to date with the latest trends and best practices in digital marketing and

performance advertising.

Benefits

· Competitive salary and benefits package upon qualifications

· Private medical insurance

· Private pension plan

· Monthly ticket restaurant, besides the salary package

· Specific educational package for every job role, financed by the company

· Monthly wellness allowance

· Employees' discount program on company's products (gas & electricity)

· Hybrid model of work

· Welcome pack with all the necessary IT equipment

· Multinational, friendly, and free of any kind of discrimination working environment

· Career growth opportunities upon performance appraisal

Our client is committed to providing a safe, flexible and respectful environment for all employees and clients, free from all forms of discrimination, bullying and sexual harassment. The aim is for our workforce to be truly representative of all sections of society and our customers, and for each employee to feel respected and able to give their best, regardless of race, ethnicity, color, religion, creed, gender, pregnancy, national origin, nationality, age, physical and mental disability, marital status, sexual orientation, and any other characteristic.