Head of Digital Acquisition

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars.
• Expanded from 200 destinations last year to 350, achieving our ambitious 2024 growth target.
• Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month.
• Over 2.5 million happy travellers every year.

If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.

The Team

We are a group of vibrant, diverse people who love travelling and never settle on quality. Each one of us didn't join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a "pay it forward" mentality, but with big and bold goals.

As the Head of Digital Acquisition, you'll lead our global B2C acquisition engine, owning SEO,  SEM and other acquisition channels to grow visibility, traffic, and bookings across 400+ cities. You'll manage a €4M+ annual marketing budget, build and scale a team of internal specialists and agency partners, and define strategies that drive acquisition impact through both search and emerging digital levers.

This is a hands-on, high-ownership leadership role requiring deep performance expertise, strong analytical thinking, and proven ability to scale. Your primary focus will be search—organic and paid—but you'll also be expected to test and validate additional acquisition opportunities such as paid social, referral programs, and affiliate growth in partnership with other teams.

Responsibilities

Leadership & Team Management

• Lead cross-functional collaboration across Product, Content, and CRM to align acquisition efforts with broader business goals
• Build and manage a team of SEO, SEM, and analytics contributors (4+ FTEs and agency partners)
• Act as the primary owner of agency performance, strategy alignment, and execution delivery
• Coach internal talent, define KPIs, and build strong operating rituals for continuous improvement
• Partner closely with CRM and Retention teams to connect acquisition signals with lifecycle optimization

Leadership & Team Management

• Own the end-to-end strategy and execution of SEO and SEM across 400+ cities and tens of thousands of landing pages in 6+ languages
• Oversee technical SEO, content optimization, link-building, and page structure with internal and external teams
• Manage Google Ads, Bing Ads, and future paid platforms (e.g., Meta, TikTok) with a clear ROAS and CAC lens
• Align paid and organic search efforts around shared keyword insights, funnel intent, and commercial impact
• Guide localization and international expansion across high-opportunity markets while balancing quality and efficiency
• Evaluate and test additional acquisition channels such as paid social, referral marketing, and affiliate campaigns
  

Performance Optimization & Analytics

• Track, analyze, and act on acquisition KPIs including traffic, CTR, quote rate, conversion, CPA, ROAS, and LTV
• Lead structured testing across ads, audiences, bidding, landing pages, and targeting strategies
• Build dashboards and reports using Power BI, Looker, GA4, GSC, and ad platform data
• Identify underperformance early and drive course corrections; double down on high-ROI city/channel combinations
• Maintain close alignment with commercial metrics (e.g., bookings, GMV, unit economics)

Budget & Resource Ownership

• Own and manage the €4M+ global acquisition budget, ensuring efficient spend and strong ROI
• Prioritize spend allocation based on performance, market potential, and strategic priorities
• Collaborate with Finance and Leadership to forecast, justify, and optimize acquisition investments
  

Requirements

• 7–10 years of experience in SEO, SEM, and performance marketing, ideally in multi-country B2C or marketplace environments
• Proven track record managing €2M+ budgets and optimizing campaigns with measurable ROI
• Hands-on expertise in keyword research, technical SEO, bid strategy, and content-led SEO at scale
• Fluency in key platforms: Google Ads, GA4, GSC, Looker, SEMrush or Ahrefs
• Strong team leadership and coaching skills, including agency and stakeholder management
• Commercially minded — comfortable thinking in bookings, quote rate, CAC, and ROAS
• Excellent cross-functional collaboration skills across content, analytics, product, and marketing
• Bonus: experience in travel tech, B2C SaaS, or multilingual search strategies

Benefits

• Vibrant and fresh work environment
• Flexible work-from-home policy
• +4 extra PTO, supporting work-life balance and personal wellbeing.
• The tools you need to perform your daily tasks successfully
• L&D personal budget
• Private Insurance Plan
• The unique opportunity to join "the next big thing" at ground level

Interested? If we got you excited and you think you have what it takes to join a young, well-funded, and fast-growing startup, then just hit the "Apply for this job" button