Digital Acquisition Specialist

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars.
• Expanded from 200 destinations last year to 350, achieving our ambitious 2024 growth target.
• Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month.
• Over 2.5 million happy travellers every year.

If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.

The Team

We are a group of vibrant, diverse people who love travelling and never settle on quality. Each one of us didn't join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a "pay it forward" mentality, but with big and bold goals.

As a Digital Acquisition Specialist, you will execute, monitor, and grow paid marketing campaigns across Google Ads, Bing Ads, and other emerging channels (META, TikTok, etc). Working closely with the Head of Digital Acquisition, you will optimize campaigns for ROAS, scale winning strategies, and identify new performance opportunities across more than 400 cities. This is a high-ownership, performance-driven role with a clear path to leadership for someone eager to grow in paid media and performance marketing.

Core Responsibilities

Paid Media Execution

• Own the day-to-day management of search and display campaigns on Google Ads, Bing, and other platforms, in collaboration with internal and external teams.
• Monitor performance by city, segment, and channel — focusing on core KPIs like quote rate, ROAS, CPC, CPA and CVR while making sure campaigns deliver profitable growth. 
• Own the campaign creation and asset rollout across new city launches or expansion markets.
• Work with internal and external teams to brief performance-driven ad assets and A/B test messaging.

Optimization & Budget Management

• Analyze campaign data to identify opportunities for bid adjustments, budget reallocation, audience segmentation, and ad copy testing.
• Implement structured experiments (e.g., bidding strategies, match types, location targeting) to unlock new scaling opportunities, maximize return, and improve spend efficiency.
• Maintain clear documentation of campaign structure and changes across 400+ cities and ad-groups.

Cross-Channel Expansion

• Own exploratory campaigns across paid social, affiliate platforms, and emerging channels like TikTok and YouTube Ads.
• Coordinate with internal and external teams for test planning, launch, and performance reviews.
• Collaborate with in-house or freelance designers to shape briefs based on data-backed learnings, ensuring every round of new assets is sharper, more relevant, and optimized for paid performance.
• Identify high-performing segments that could be scaled through paid levers (e.g., airport groups, geo-pairs, audience types).

Analytics & Reporting

• Work with Power BI, Looker, GA4, and Google Ads to prepare reports, uncover trends, and inform optimization decisions.
• Track daily/weekly/monthly performance across budget, spend efficiency, and city-level funnel metrics.
• Contribute insights during performance reviews with clear next-step recommendations.

Agency Collaboration & Scaling Support

• Act as the operational link between internal teams and SEM agency and other external stakeholders — ensuring alignment, documentation, and follow-ups.
• Help track spend vs. plan, maintain pacing, and prepare campaign calendars or testing roadmaps.
• Stay up to date on platform changes, paid media trends, and competitor activity to inform experimentation and performance strategy.
  

Requirements

• 2–3 years of hands-on experience in Google Ads or paid media campaign management, managing budgets over €1M per annum.
• Strong understanding of performance marketing concepts: ROAS, CPA, conversion funnels, attribution models.
• Working knowledge of ad platform tools (Google Ads Editor, Meta Ads Manager), Google Tag Manager is a plus.
• Analytical mindset with confidence in using GA4, Looker, GSC, or similar tools to drive optimization.
• Familiarity with A/B testing methodologies and creative experimentation.
• Detail-oriented with strong project management and execution skills.
• Comfortable working in a high-volume, multi-city paid environment
• Excellent communication skills and comfort collaborating with content, design, and analytics stakeholders.
• Exposure to paid social, display, affiliate, or Demand Gen campaigns.

Benefits

• Vibrant and fresh work environment
• Flexible work-from-home policy
• +4 extra PTO, supporting work-life balance and personal well-being.
• The tools you need to perform your daily tasks successfully
• L&D personal budget
• Private Insurance Plan
• The unique opportunity to join "the next big thing" at ground level