Digital Marketing Manager

The Digital Marketing Manager at PHĀEA will play a pivotal role within the Commercial Department, leading the conception and execution of an integrated digital marketing strategy that amplifies the brand's presence across all online and social platforms. Blending strategic insight, creativity, and data-driven precision, this role will craft compelling digital experiences that enhance brand desirability, deepen guest engagement, and drive measurable business growth.

About Phāea

PHĀEA is a leader in the Greek hospitality industry, bringing an authentic approach to experiential travel and luxury – one that is inspiring yet effortless, elevated yet conscious, highly curated yet understated.

Born in Crete, PHĀEA comprises a collection of properties – Phāea Blue, a member of SLH, Phāea Cretan Malia, a member of Design Hotels, Village Heights Resort and Koutouloufari Village Holiday Club. These properties blend bold design, responsible living, and authentic experiences, immersing visitors in the genuine Greece. PHĀEA is expanding to introduce undiscovered Greek destinations into its portfolio.

Together, we are on a journey of learning and evolution, where every day is an opportunity to develop new skills, to embrace new experiences, and to take another step forward towards our vision of an altogether kinder hospitality.

PHĀEA is proud to be Great Place To Work – Certified, reflecting our commitment to an inclusive, welcoming and people-centered work environment.

Culture Fit

• Contribute to the curation of extraordinary, guest-centric hospitality experiences that tell the story of a truer, more timeless Greece.
• Contribute to a culture of collaboration by crafting authentic relationships and encouraging the personal and professional growth.
• Engage with and support the values of Phāea – Consciousness – Innovation and Community - through your day-to-day work and your interaction with team members and guests.

Job Fit- Responsibilities

• Design and execute multi-channel digital marketing campaigns (SEO, SEM, Display, Social Media and Email Marketing) aligned with PHĀEA's business goals.
• Manage PHĀEA's digital ecosystem, including brand websites and performance media.
• Uphold brand standards across all digital channels.
• Collaborate with the Creatives and Marketing and Communications experts – internal and external - to produce inspiring, brand-aligned content that enhances guest engagement and drives traffic.
• Track, analyze, and report on key performance indicators (KPIs) across digital channels, providing insights and feedback for optimization.
• Manage budget and digital advertising effectively to maximize ROI.
• Work closely with Revenue & Sales in order to align digital initiatives with business priorities.
• Build and manage relationships with digital agencies & media partners.
• Support brand campaigns, partnerships, and events through digital efforts and storytelling.
• Stay up to date with emerging digital trends, tools, and technologies relevant to luxury hospitality.
• Identify opportunities for innovation in online guest experience and digital transformation projects.

• Minimum 5 years of working experience in digital Marketing.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Deep knowledge of digital marketing tools (Google analytics, monitoring tools, CRM tools)
• Deep knowledge on digital and social media advertising platforms (Google Ads, Meta, TikTok, YouTube ads)
• Experience on Content Management Systems (such us WordPress), Email Marketing platforms (such as MailChimp) and Review Management Platforms
• Demonstrated success in managing performance campaigns and delivering measurable results.
• Experience on working with task management tools (Teamwork, Asana or equivalent)
• Excellent written and verbal communication skills in English.

Nice-to-Have:

• Experience with luxury hospitality or premium lifestyle brands.

What we offer

• Comprehensive hospitality and department-specific training.
• Qualification-Linked Compensation Package.
• Opportunities for career advancement.
• Supportive and welcoming work atmosphere.
• A wide variety of benefits.