Digital Marketing Manager

2 days ago

Athens, Attica, Greece Bioiatriki Full time

Company Overview

With more than 40 years of experience in the healthcare sector, Bioiatriki Healthcare Group is the leading provider of Primary care services in Greece. With a strong commitment to superior medical and digital technology, Bioiatriki is dedicated to advancing health and science and prides itself in its skilled and specialized workforce.

In BIOIATRIKI, we value our people as the "heart" of our organization and actively embrace our vision to look after every person's health needs and support people live long and well We embrace our values: Empathy, Excellence, Vision, and Accountability, creating a work environment that promotes diversity and creates growth potential for our employees.

Position Overview

Driving digital performance across key areas including Search Engine Optimization (SEO), website management (non-technical), email marketing and performance marketing.

The role reports to the Marketing Director.

Key Responsibilities

  • Conduct keyword research, implement on-page SEO best practices, and optimize content for improved organic visibility.
  • Collaborate with content creators to align SEO with editorial strategy.
  • Analyze SEO reports and make data-driven optimization recommendations.
  • Implement latest practices in AI-powered search SEO
  • Website Management (Non-Technical)
  • Manage websites content and structure using a CMS (e.g., WordPress, Webflow).
  • Optimize landing pages for user experience, SEO, and lead generation.
  • Plan, create, and manage email marketing campaigns, including monthly newsletters, product updates, and promotional sends.
  • Use email marketing platforms (e.g., Mailchimp, HubSpot, or similar) to segment audiences, set up automated workflows, and track campaign performance.
  • Supervise and support one direct report responsible for social media management and performance management

Requirements

  • Bachelor's Degree in relevant fields such as Marketing, Digital Media, Communications, or related field. A master's degree (MBA/MSc) is highly preferred.
  • Minimum of 4 years of progressive experience of hands-on digital marketing experience, with a focus on SEO, paid media, and website management.
  • Experience managing or mentoring junior team members is a plus.
  • Proficient in Google Ads, Meta Business Manager.
  • Skilled in Google Analytics (GA4), Google Search Console. Other SEO tools would be considered a plus
  • Comfortable managing a CMS (e.g., WordPress) without coding.

Benefits

  • Health and life insurance plan
  • Continuous training and unlimited access to the Group's online training and development platform
  • Friendly and dynamic work environment, continuous feedback and prospects for career development
  • The chance to contribute to a leading healthcare organization with a strong social impact.

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