Digital Web Analyst

1 day ago

Athens, Attica, Greece DT-tech Full time €40,000 - €60,000 per year

Digital Web Analyst

Περιγραφή Θέσης

Αναζητούμε έναν/μία Web / Digital Analyst με εμπειρία σε Google Tag Manager (GTM) και Google Analytics 4 (GA4), για να αναλάβει τον σχεδιασμό, την παρακολούθηση και την αξιολόγηση της απόδοσης των websites και digital καμπανιών μας.

Ο/η κατάλληλος/η υποψήφιος/α θα συνεργάζεται στενά με τις ομάδες marketing, product και development, εξασφαλίζοντας ακριβή συλλογή δεδομένων και βελτιστοποίηση των performance KPIs.

Αρμοδιότητες

  • Υλοποίηση και διαχείριση tag management μέσω Google Tag Manager (GTM)
  • Παρακολούθηση και ανάλυση δεδομένων μέσω Google Analytics 4 (GA4)
  • Δημιουργία dashboards και reports (π.χ. Looker Studio)
  • Ανάλυση user behavior, conversion funnels και performance trends
  • Εντοπισμός βελτιώσεων σε UX, περιεχόμενο και καμπάνιες
  • Συνεργασία με marketing / development teams για εφαρμογή insights

Απαραίτητα Προσόντα

  • 2–5 χρόνια εμπειρίας σε Web ή Digital Analytics
  • Άριστη γνώση GA4 και GTM
  • Καλή γνώση Looker Studio (Data Studio) ή άλλων reporting tools
  • Ικανότητα ανάλυσης δεδομένων και παρουσίασης insights
  • Καλή κατανόηση digital καμπανιών, SEO, CRO ή e-commerce ροών
  • Εξαιρετική προσοχή στη λεπτομέρεια και analytical mindset
  • Πολύ καλή γνώση αγγλικών

Επιθυμητά

  • Εμπειρία με SQL, BigQuery ή Python για ανάλυση δεδομένων
  • Κατανόηση attribution models ή campaign tracking
  • Πτυχίο σε Marketing, Data Science ή Computer Science

Είδος Εργασίας: Πλήρης απασχόληση

Αμοιβή: 1.000,00€ ,00€ ανά μήνα

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