Head of Marketing

5 days ago

Athens, Attica, Greece Bryq Full time

About Bryq

Bryq is an AI-powered talent assessment platform enabling smarter, faster, and fairer hiring and talent growth. We assess candidates holistically—combining cognitive ability, personality traits, cultural fit, and both hard and soft skills assessments—to ensure optimal alignment with roles, teams, and company values.

About the Role

We're looking for a Head of Marketing & Growth to define and lead Bryq's marketing strategy — combining growth, product marketing, and brand leadership into one cohesive function.
You'll own the marketing funnel, from awareness to lead generation, ensuring that our messaging, campaigns, and brand experience reflect Bryq's mission and value.

This role requires both strategic vision and marketing taste — someone who understands SaaS growth mechanics but also cares deeply about how things look, sound, and feel to the customer.

Key Responsibilities
  • Develop and execute Bryq's marketing strategy for growth in B2B SaaS markets
  • Own the lead generation pipeline, managing campaigns across digital, organic, and product-led channels.
  • Oversee and refine product marketing, ensuring clear messaging, positioning, and visual consistency.
  • Manage and mentor external collaborators and future hires to execute effectively.
  • Ensure strong brand presence across all touchpoints — website, ads, and social media.
  • Measure performance, analyze ROI, and be data-driven on budget decisions.
  • Collaborate with internal teams to ensure a unified customer journey and feedback loop.
  • Explore and introduce new marketing approaches (e.g. ABM, customer advocacy, partnerships).
Requirements
What You Bring
  • 5+ years of experience in B2B SaaS marketing, ideally in product-led companies.
  • Strong grasp of lead generation, product marketing, and campaign management.
  • An eye for design and aesthetics, with ability to create or edit simple visuals when needed (Canva, Figma, etc.).
  • Analytical mindset; experience using marketing automation tools (e.g. Hubspot)
  • Experience in ABM campaigns (/tools) is a strong plus.
  • Excellent communication and project management skills.
  • Experience collaborating across functions and managing marketing budgets.
  • Bonus: background in HR tech or talent assessment.
Benefits
Why Bryq
  • Work with a cutting-edge AI-driven platform in talent intelligence.
  • Lead a growing marketing function with full ownership of strategy and execution.
  • Shape the brand and voice of an established SaaS platform entering a new growth phase.
  • Competitive compensation and flexible, remote work culture

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