Digital Analytics Specialist

KINESSO
is among the largest digital marketing networks worldwide, with over 3,000 experts in 68 offices in 48 markets. We're a tech-driven performance agency delivering real intelligence that move brands forward. We unlock the full potential of brands by providing them with the clarity and confidence needed to take action.

KINESSO in Greece belongs to the
IPG Mediabrands Group
(company of global Interpublic Group – IPG) that manages in total the largest advertising budget of the market.

Our Services
: We provide the full spectrum of digital marketing services, ranging from Strategy, Digital Advertising, Search Engine Optimization, Content, and eCRM, to eCommerce Consulting, Conversion Rate Optimization and Data & Analytics to top-class advertisers.

Our Clients
: Our portfolio includes advertisers from different industries including retail, gaming, banking and insurance services, beauty, travel, real estate, education, FMCG, and energy, and targeting multiple markets across the globe.

Our Team
: Our team currently consists of 60+ experts of diverse backgrounds, expertise, and talents. We are proud of our numerous certifications on sophisticated marketing platforms and our extended list of marketing awards.

We love technology and we always seek for innovative solutions that benefit our own team and our clients' business. We never stay still; we invest in our people's professional and personal development and training to be on top of our game and better serve our clients' needs.

About the job

Role:

We are looking for a passionate
Digital Analytics Specialist
to join KINESSO as a member of our Data & Analytics team

As a Digital Analytics Specialist, you will be responsible to delivering precise tracking solutions for KINESSO & KINESSO's clients – ideation through to execution & reporting. You will handle some of the biggest clients in Greece, as well as international markets, helping them to address strategic objectives through data.

You demonstrate exceptional organizational and communication skills, an understanding of overall business strategies, and the ability to work in a fast-paced and fast-growing environment, while delivering quality results on time.

This role reports to the Data & Analytics Architect. You'll collaborate closely with your peers at KINESSO as well as across the Mediabrands organization, to effectively execute various growth initiatives.

Responsibilities:

• Tracking Implementation:
  Set up, configure, and manage tracking solutions for websites and mobile applications, leveraging tools like Google Tag Manager, Google Analytics, and other tag management platforms.
• Data Accuracy & Maintenance:
  Define and implement tracking requirements, goals, events, and enhanced eCommerce functionalities while ensuring data accuracy through routine audits and troubleshooting.
• Collaboration:
  Work closely with developers, marketers, and external teams to optimize tracking systems, implement data layers, and deliver custom tracking solutions.
• Reporting & Insights:
  Create dynamic dashboards and detailed reports in Looker Studio, BigQuery, and other BI tools to communicate user behavior insights and performance trends.
• Measurement & Optimization:
  Manage and maintain measurement tags, validate implementations, and provide actionable recommendations to enhance website and campaign performance.
• Technical Guidance:
  Serve as the primary contact for tracking and analytics projects, providing expertise to internal and external stakeholders.
• Continuous Learning:
  Stay informed on the latest digital analytics trends, tools, and best practices to ensure continuous process improvement and scalability.

Qualifications & Requirements:

• Proven experience of minimum 1 year in Web Development Tracking / Web Analytics.
• Proven experience with Google Tag Manager, Google Analytics, Looker Studio & Cookies
• Proven experience in Web & App Tracking Implementation, collection through measurement tags using Google Tag Manager (GA4, Google Ads, Meta pixel, Tiktok Pixel)
• Ability to read and edit HTML, CSS, and JavaScript
• Google Knowledge of Digital Marketing landscape
• Excel in project management with an ability to manage several deadlines across multiple stakeholders.
• Exceptional client-facing skills – understanding client needs, maintaining relationships, building partnerships.
• Effective communicator at all levels and confident presenter to executive-level audiences.
• Superior time management and organizational skills.
• Strong attention to detail is essential.
• Enthusiastic, curious and self-motivated individual, setting and following high standards.
• Proactive, and takes ownership of work.
• Clear verbal and written communication skills, in professional Greek and English.

Compensation & Benefits:

• Competitive salary.
• Monthly financial benefits (supermarket expenses, work-from-home allowance).
• Company health insurance plan.
• Top-notch hardware equipment and suite of collaboration software.
• Access to a rich training and development database.
• Career development opportunities.
• Flexibility to work from home.
• Wellbeing activities.
• Exposure to an international network of colleagues and partners.
• Involvement with major advertiser brands.