CRM Automation Officer

Why Eurobank?
Are you enthusiastic about having a positive impact and working with a great team?

Join us at Eurobank where Prosperity needs Pioneers You will belong in a banking community that drives innovation, strives to exceed customers' expectations, commits to sustainable practices, and combines global insights with local expertise to deliver exceptional value to all our stakeholders. Take advantage of multiple learning & development opportunities, flexible work arrangements, and a workplace where you will feel valued and respected

But hold on We're looking for more than just a great CV: We're looking for your unique personality.

Apply today and be part of a team as unique as you

Position Overview
We are seeking a detail-oriented and data-driven
CRM Automation Officer
to join our Analytics & Customer Value Management / CRM Automation team. This position requires hands-on experience with marketing automation tools and strong skills in campaign targeting and configuration. The ideal candidate will have a solid background in CRM and data-driven marketing, enabling them to deliver impactful campaigns that enhance customer experience and drive customer value across the organization.

Your Key Responsibilities Will Be

• Design and implement CRM campaigns end-to-end, including targeting, setup, and execution.
• Configure campaigns using CRM automation and campaign management tools (e.g., HCL Unica, Interact, Salesforce, Adobe Campaign).
• Ensure accurate targeting through segmentation, audience building, and application of business rules.
• Collaborate with the Analytics team to leverage data models, predictive scores, and personalization strategies.
• Monitor campaign effectiveness using KPIs such as deliverability, open rates, CTR, conversions, and ROI.
• Support the development of customer journeys and conduct testing across various touchpoints (email, SMS, push, in-app, web).
• Identify optimization opportunities through A/B testing, reporting, and continuous improvement.
• Utilize Generative AI and Agentic AI to personalize content and analyze feedback from multiple communication channels.
• Analyze NPS survey results and app reviews to inform communication strategy, while working closely with cross-functional teams (Retail, Marketing, Digital, IT) for smooth campaign execution.

You Will Be a Great Candidate If You

• Have a minimum of 2 years of working experience in a similar role (e.g., Campaign Specialist, CRM Specialist, Marketing Automation Officer).
• Hold a Bachelor's degree in Business, Engineering, Physics, Mathematics, or a related field. Postgraduate studies in Data-driven Marketing, Business Analytics, or Digital Marketing will be considered as an additional asset.
• Have proven experience in a commercial reporting or data analysis role, including familiarity with databases and data analysis.
• Have experience with Power BI or similar reporting tools to create visualizations and dashboards.
• Have excellent skills in Microsoft Office Suite, especially Excel and PowerPoint.
• Have strong analytical and problem-solving skills with keen attention to detail.
• Have ability to communicate complex data insights in a clear and concise manner.
• Have strong organizational and time management skills, with the ability to prioritize multiple tasks effectively.
• Are fluent in English language (written and spoken).

What's In It For You

• Competitive remuneration.
• Hybrid work: work-life balance through remote and in-office work.

• Learning & Development:

• Access Unlimited LinkedIn Learnings, international training methodologies

• Upskilling, Professional development and career guidance from successful executives.
• Identification and Utilization of Talent Pool through a structured Talent Management process.

• Wellbeing:

• Premium Health & Life insurance for you, your partner and/or your family and mental health support.

• Pension plan to support your plans and future financial expectations.
• Team building & wellbeing activities.
• Potential Extra days of annual leave (Winter Bonus).
• Engage in volunteering activities through our TeamUp program.

• Extra Benefits:

• Exclusive discounts at partner stores.

• Staff pricing for banking products.
• Nursery and summer camp allowance for your little ones.

Join us
If you think you are the right fit for this role, we'd like to hear from you Apply by
21/10/2025
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At Eurobank we are committed to providing equal employment opportunities and prohibit all forms of discrimination. All applicants will be treated fairly and with the utmost confidentiality.