Marketing Automation Administrator

At Epignosis, we build workplace learning software that enables more than 70,000 teams worldwide to offer training to millions of people. Our portfolio of tools can be used by organizations of any size and includes TalentLMS - a zero-overhead cloud LMS, eFront - an enterprise LMS, TalentCards - a mobile app for training the deskless workforce, and TalentHR - a lightweight HRIS to manage people ops. We are competing with the world's top eLearning solutions and we aim at becoming world's #1.

We're on a mission to democratize training by developing simple, accessible, and affordable software. We count companies as customers and with more than 11 million users logging in to use our platforms, we are a much-loved global leader in learning tech. At home, we are quickly becoming one of the largest SaaS company to come out of Greece.

We're looking for a Marketing Automation Administrator to manage and scale our marketing tech stack, with a strong focus on email marketing campaigns and lifecycle automation. In this role, you'll be hands-on in conceptualizing, building, and optimizing campaigns that drive engagement and conversions, while also supporting broader areas like lead scoring, database management, and system integrations.

Responsibilities

As a Marketing Automation Administrator, you will:

• Design, build, and launch email campaigns, nurture sequences, and triggered programs in Marketo.
• Execute A/B testing and personalization strategies (subject lines, dynamic content, segmentation).
• Monitor and improve email deliverability, engagement, and compliance (GDPR, CAN-SPAM).
• Manage and optimize the marketing database, ensuring data accuracy, effective segmentation, deduplication, and overall quality.
• Track, analyze, and share insights on email performance metrics, campaign conversion and attribution, turning data into actionable recommendations.
• Administer the marketing technology stack (Marketo, Mailchimp, Intercom, etc.) to ensure reliable day-to-day operations.
• Document processes, workflows, and campaign guidelines to ensure consistency, scalability, and knowledge-sharing across the team.
• Gather qualitative feedback from Sales, Customer Success, and Marketing stakeholders to improve processes, campaign effectiveness, and conversion rates.

Requirements

To be successful in this role as a Marketing Automation Administrator, you should:

• Bachelor's degree in Marketing or Business.
• 2+ years of experience in marketing automation (Marketo preferred), ideally within a B2B software environment.
• Solid understanding of email marketing best practices (deliverability, A/B testing, personalization).
• Experience with B2B lead nurturing and funnel optimization.
• Strong analytical skills with the ability to translate campaign performance data into actionable improvements, leveraging Excel for reporting, segmentation, and data analysis.
• Strong organizational skills, attention to detail, and ability to collaborate cross-functionally.
• Proficiency in English (written and verbal).

Nice to Haves

• Experience with HTML/CSS for email templates.
• Familiarity with deliverability monitoring tools and best practices.
• Experience with CRM integrations (Salesforce, or equivalent).

Benefits

The most important thing we offer is a safe and healthy professional environment, giving you the opportunity to work on products that positively impact millions globally. Become part of Epignosis, a diverse group of smart, fun, and GIF-loving professionals in offices worldwide, including the U.S., the U.K., Greece, and Cyprus Our employees enjoy benefits that enhance productivity and contribute to their professional development. Apart from that, we also offer:

• Competitive compensation packages – because great work deserves great rewards.
• Inclusive parental benefits – support for every kind of family, no matter your path to parenthood.
• Private health insurance plan – your well-being matters to us, on and off the clock.
• Participation in our stock options plan – share in our growth and success.
• Meal allowance – fuel your day, your way.
• Complimentary meals at the office – think daily breakfast spreads and lunch catered. Yes, we're serious
• Commuting benefits – choose what works for you: an OASA transport card or a parking space.
• Access to a nutritionist – personalized support to help you feel your best.
• Foreign language lessons – learn, grow, and expand your horizons.
• Access to our in-house blood bank – giving back is in our blood (literally).
• Professional development initiatives – we're not just creating LMSs for others, we're learners ourselves