Senior Brand Manager

Join one of the most dynamic businesses in Greece

In FOURNARAKIS SA we develop, trade and distribute the strongest brands in the tools industry. For the last 40 years not only are we the leader in the Greek market, but also one of the 17 companies in Greece with the fastest growth (Growth Awards At the same time, we are experiencing big growth across Europe, where we aim to become one of the key players.

We are proud to have recently been certified as a Great Place to Work and we continuously invest in growing our people's skills and developing them according to their own competencies. Our company's future depends on our people, this is why recruiting and hiring new talent is of paramount importance to us, despite the challenges that employers face nowadays. The need to have the right people, with the right skills and attitude at the right moment is essential more than ever. This is why we have increased our workforce by 20% on a yearly basis in the past few years and are investing in hiring new people.

We are currently looking to expand our marketing team with an eager, cooperative, goal-focused

Senior Brand Manager

The right candidate will:

Be responsible for the smooth planning, execution and optimization of the marketing and communication plan of assigned brands. He/she will liaise with product, sales, web and in-house creative team to build strong brand presence in the local and international market. We are looking for an individual who will bring expertise and new ideas to the table, to grow and evolve the business as part of a high performing team.

Key Accountabilities:

• Co-creates 360° Marketing & Communication plan for brands of responsibility
• Coordinates all related activities, working closely with product, sales, exports and creative teams and monitors progress vs plans
• Secures brand image in all touchpoints (product packaging, ATL, BTL, web, digital, e-retailers)
• Responsible for end-to-end execution of Digital and ATL campaigns
• Leads the design and excellent implementation of BTL campaigns within budget in direct cooperation with Product, Trade and Sales Departments, ensuring the appropriate POSM per store allocation, based on both customer segmentation as well as brands' A&P budget and strategy
• Works closely with product and creative team to build our brands' next generation brand image
• Responsible for end-to-end development and execution of packaging artwork of assigned products and product ranges, securing brand image and product features are well communicated ensuring timely artwork deadlines
• Competition analysis to provide required references, inputs and key information on packaging artwork
• Analyses and identifies the need of product and range communication content, based on brands' strategy, insights and customer needs, in order to decide what, when and how to communicate for all media and channels
• Approves, follows-up and secures that communication messages are fulfilled in the communication execution and evaluates its effectiveness
• Plans and Manages social media calendar and campaigns for assigned brands
• Sets-up and executes social media (Facebook, YouTube, LinkedIn, Instagram, TikTok ) and Newsletter campaigns, monitors and reports on achieved targets and performance
• Craft stories and compelling copy that fit brand tone of voice and experience proposition for social platforms, website, ads, print, press releases, newsletters, as well as effective headlines, taglines, and calls to action
• Identifies industry trends, providing expert advice on marketing and advertising techniques and pitching fresh and innovative ideas
• Manages and monitors A&P budget
• Closely monitors brands' performance of all the promotional activities evaluates the outcomes and proposes accordingly.
• Closely monitor competition's activities (e-commerce, promotions, social media & newsletter content etc)
• Work closely with external vendors like Digital Agency, Media, etc

Requirements:

• Bachelor's degree in Business Administration, Marketing or related field from a well reputable University with excellent academic record
• Master's Degree will be considered as a plus
• 4-6 years of experience in a similar position
• Outstanding written and verbal communication skills in Greek & English
• Very strong Digital Marketing skills including: Hands-on experience in using email marketing platforms ( copy creation and design, segmentation, automation, reporting) social media platforms and ads (concept, copy, creation, targeting, optimization, reporting), knowledge of web and social media analytics platforms (Google Analytics, Meta etc)
• Copywriting skills – strong on Social Media, Web and ads
• Strong Understanding of design, branding and marketing principles and techniques
• Commercial understanding: Ability to put company's strategy into practice, transfer commercial and marketing needs into concrete projects and clearly convey the right message
• Internet and technology savvy and always up to date with the latest trends and technologies
• Previous work experience in a retail, wholesale or e-commerce business
• Other EU language knowledge would be an advantage
• Computer literate and Google search savvy. Must have excellent working knowledge of MS Office Tools

Qualifications:

• Methodical with meticulous attention to detail
• Self-motivated, proactive and independent - takes ownership of initiatives and projects
• Decisiveness and strong problem-solving skills
• Exceptional organizational and presentation skills
• Teamwork & collaboration, ability to work with diverse teams
• Creative mindset, able to generate and develop fresh, engaging ideas
• Passion for all things Digital
• DIY enthusiasts will be preferred

What we offer:

• Excellent working environment
• Competitive remuneration package & extra benefits
• Commuting expenses
• Potential for expansion of role and opportunity for professional development due to company growth
• The chance to be part of a team that will contribute to our company and brands stand out in the European tools market