CRM & Digital Marketing Specialist
22 hours ago
We are looking for a CRM & Digital Marketing Specialist that will be part of our dynamic eBusiness and CRM department.
About the Role
You'll know you're the right person if you're passionate for e-business, consumer loyalty and lifecycle marketing, geek out when it comes to data and behavior and obsess over the latest consumer and technology trends. We need a team player and a doer, someone that can get things to the end.
- Suggest and implement strategies and tactics for Consumer Loyalty and CRM activities that grow the customer base, while driving both online and offline traffic and sales,
- Work with the team and partners to optimize the online conversion funnel, implement performance marketing actions and improve the UX & customer communication,
- Manage, monitor and support Channel Management and presence in aggregators (efood, Wolt, Box) and other marketplaces,
- Be the main point of contact for the daily operations of the eCommerce & CRM team, as well as upcoming eBusiness projects,
- Assist in New eBusiness Projects, implementation and testing tasks,
- Establish and implement best practices for database processes, measurement, evaluation, data capture, data quality and segmentation,
- Conduct market research to follow trends and competition,
- Act as internal champion for system (eCommerce and CRM), promoting the tools and providing training.
- Bachelor's or Master's degree in Marketing, Business or Analytics related fields,
- 3+ years of experience in a similar position in eCommerce & CRM,
- Good understanding of marketing segmentation, Loyalty Programs, personalization and targeting,
- Relevant work experience in digital marketing (Social Media, PPC, SEM, SEO, display media, email marketing, etc),
- Good knowledge of CMS, CRM and Marketing Automation Tools,
- Experience in working with BI solutions, Google Analytics and Google Tag manager,
- Project Management Skills,
- Ability to analyze data, identify trends and recommend actions. Able to spot and report data quality issues,
- Very good use of Excel and MS Office,
- Ability to juggle multiple projects and organize time effectively,
- Very strong communication skills (verbal and written) & good command of the English language,
- A self-starter, self-motivated and capable of working independently as well as part of a cross-border team,
- Eagerness to work in a fast-paced environment subject to continuous changes.
- Attractive remuneration and benefits package,
- Participation in the company's annual profit-sharing scheme,
- Private health and medical insurance through a group policy,
- Continuous opportunities for training and professional development,
- Excellent working conditions in a pleasant and dynamic work environment.
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