CRM Campaigns Expert, TEMES SA

TEMES Group is a leading investor, developer and operator of high-end tourism and real estate destinations in Greece.

The Group owns Costa Navarino, one of the largest tourism investments in the Mediterranean. The destination encompasses five distinct resort areas developed on 1,000 hectares, featuring 5-star hotels, luxury private residences, signature golf courses, and many year-round facilities and activities.

The Group also controls Ionian Hotel Enterprises S.A., owner of a historic and flagship property in the center of Athens, former Hilton Athens, which is currently being transformed into a new city destination.

Additionally, TEMES has partnered with Lamda Development S.A. with the majority stake in the joint development of two state-of-the-art hotels along with branded residences in the framework of the landmark project of The Ellinikon, which aims to put the 'Athens Riviera' on the global tourism map.

As the CRM Campaigns Expert, you will play a pivotal role in crafting personalized experiences that resonate with our valued guests, turning every interaction into a memorable part of their journey with Costa Navarino. You'll be responsible for the initial development and day-to-day optimization of our CRM and analytics platform, working closely with marketing, operations, and technology teams to elevate the guest journey and boost revenue through thoughtful, data-driven CRM initiatives and tailored promotions.

You will own the end-to-end delivery of CRM campaigns — from concept design to execution, including offer design and continuous optimization — always keeping the guest experience at heart. Analysis will be at the core of this role, utilizing guest segmentation, campaign performance evaluation, and promotional effectiveness to fine-tune our offerings. Finally, you will oversee the commercial aspects of our mobile app, website, and booking platforms, ensuring a seamless and engaging digital experience that reflects the warmth and hospitality of our destination.

The role reports to the Engagement Channels Manager and is based in our HQ offices in Athens.

Responsibilities

• Develop and maintain the CRM roadmap with focus on guest engagement, loyalty, and revenue growth.
• Own the CRM platform (e.g., Salesforce, or custom solution), play pivotal role in setting this up, ensure that it integrates effectively with other systems (PMS, booking engine, mobile app, etc.).
• Lead CRM campaigns with personalized promotions or experience offers to different guest segments from creation to delivery, ensuring alignment with business objectives and focusing on automation
• Responsible for all levels of deep-dive analysis and preparation regular reports on customer segmentation and campaign performance
• Own the digital app and all booking platforms from CRM side, ensuring that commercial content is always up-to-date and meets the highest standards and booking links are set in a proper way
• Serve as the central communication point between business units and third-party operators for experiences and bookings
• Drive user adoption across hotel teams with training, documentation, and support including creation of marketing and training materials
• Ensure data quality, compliance (e.g., GDPR), and safeguard the growth of our in-house datasets
• Set-up and monitoring of experience packages and promo offers
• Deliver experiences' evaluations and suggest optimizations for sales funnel improvements

Requirements

• Data-driven mindset with experience in analytics and customer segmentation
• 5-9 years of experience in Marketing / Commercial roles
• 5+ years of experience in CRM, CVM or CBM in a quick moving business environment
• Good working experience and strong understanding of CRM platforms (Salesforce Marketing, Oracle, etc.)
• Solid working experience with analytics tool and languages (e.g. SPSS Modeler, Python, SQL)
• Power user of excel
• Good presentation skills
• Excellent level of business acumen, that will empower decision-making
• Excellent communication and stakeholder management skills
• Strong project management and organizational skills with attention to detail
• Excellent / professional use of English Language
• Familiarity with hospitality systems (PMS, POS, booking engines) and guest journey touchpoints is a plus

Benefits

• Competitive compensation package
• On going training opportunities
• Private Medical Plan
• Pension Plan