Personalized Experience Specialist

2 days ago

Athens, Attica, Greece beBeeCustomer Full time
Job Title: CRM Campaigns Expert

We are seeking an experienced professional to join our team as a CRM Campaigns Expert.

About the Role:

The ideal candidate will be responsible for developing and maintaining a CRM roadmap that focuses on guest engagement, loyalty, and revenue growth. This will involve owning the CRM platform, setting it up, and ensuring its effective integration with other systems such as PMS, booking engines, and mobile apps.

You will lead CRM campaigns with personalized promotions or experience offers to different guest segments from creation to delivery, ensuring alignment with business objectives and focusing on automation. Additionally, you will be responsible for all levels of deep-dive analysis and preparation of regular reports on customer segmentation and campaign performance.

Key Responsibilities:

  • Develop and maintain the CRM roadmap with focus on guest engagement, loyalty, and revenue growth.
  • Own the CRM platform (e.g., Salesforce, or custom solution), play pivotal role in setting this up, ensure that it integrates effectively with other systems (PMS, booking engine, mobile app, etc.).
  • Lead CRM campaigns with personalized promotions or experience offers to different guest segments from creation to delivery, ensuring alignment with business objectives and focusing on automation
  • Responsible for all levels of deep-dive analysis and preparation regular reports on customer segmentation and campaign performance
  • Serve as the central communication point between business units and third-party operators for experiences and bookings
  • Drive user adoption across hotel teams with training, documentation, and support including creation of marketing and training materials

Requirements:

To be successful in this role, you will need:

  • Data-driven mindset with experience in analytics and customer segmentation
  • 5-9 years of experience in Marketing / Commercial roles
  • 5+ years of experience in CRM, CVM or CBM in a quick moving business environment
  • Good working experience and strong understanding of CRM platforms (Salesforce Marketing, Oracle, etc.)
  • Solid working experience with analytics tool and languages (e.g. SPSS Modeler, Python, SQL)
  • Power user of excel
  • Good presentation skills
  • Excellent level of business acumen, that will empower decision-making
  • Excellent communication and stakeholder management skills
  • Strong project management and organizational skills with attention to detail
  • Excellent / professional use of English Language

Benefits:

We offer:

  • Competitive compensation package
  • Ongoing training opportunities
  • Private medical plan
  • Pension plan

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