Digital Acquisition Strategist

1 day ago

Athens, Attica, Greece beBeeMarketing Full time
Job Title: User Acquisition Manager

The role involves onboarding new partners, managing relationships and ensuring performance targets are met across multiple channels and regions.

Key Responsibilities:
  • Identify and onboard new partners and marketing agencies with in-app traffic across multiple GEOs, expanding our affiliate network.
  • Monitor partners' performance using available reports and tools to ensure they meet KPIs and conversion rate targets on a weekly/monthly basis.
  • Ensure partners are utilizing the appropriate marketing materials to maximize conversion rates and align with brand guidelines.
  • Track clients install levels and address any issues proactively to maintain optimal campaign performance.
  • Detect and prevent fraudulent traffic using relevant tools and reports to safeguard campaign integrity.
  • Measure and report on digital campaign performance, analysing ROI and ensuring KPIs are met.
  • Analyse data to identify trends and insights, optimizing campaign spending and performance for better results.
  • Define market positioning, identify target audiences, and develop strategic marketing plans to support affiliates and marketing agencies.
Requirements:
  • Bachelor's degree in Marketing / Business / Media and Communications or related field.
  • At least 3 years of experience in a similar role, with strong knowledge of AppsFlyer.
  • Ability to analyse campaign data, identify trends, and optimize spending to improve ROI and meet performance targets.
  • Fluency in English with excellent verbal and written communication skills.
  • Excellent communication skills to manage affiliate partnerships, support agencies, and ensure smooth operations.
  • Process-oriented with excellent problem-solving skills.
Benefits:
  • Attractive remuneration package.
  • Private health insurance.
  • Corporate pension fund.
  • Intellectually stimulating work environment.
  • Continuous personal development and international training opportunities.

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