Omnichannel Campaign Manager Animal Health

Job Description

Job description summary

Omnichannel Campaign Manager is overseeing omnichannel and customer experience strategy across species to maximize synergies and best practices between teams.

You will report on overall omnichannel and digital delivery impact and planning.

Omnichannel Campaign manager is holding overall responsibility for our integrated marketing solutions and digitalizing the Marketing Operations Model. In this role, you will be developing, implementing and driving the channel marketing strategy and execution.

You will work closely with the species BU Marketing Managers on the long-term strategy for our brands and businesses and ensure strong results today while developing growth opportunities for the future.

You will be responsible for our digital strategy and execution of digital projects across all business units and support as well as motivate other departments and colleagues to build digital capabilities and projects. You will identify key strategic drivers of long-term growth and profitability that will create a series of integrated digital experiences supporting the customer journey.

You will be working in cross-functional teams with both local and regional colleagues, being the key point of contact for digital strategy and execution.

Omnichannel Campaign Manager is managing direct reports.

Omnichannel Campaign Manager is reporting into General Manager.

Your key responsibilities will be:

• Lead the design and execution of detailed species omnichannel and digital strategies and provide expert guidance on future trends, customer insights, competitor digital footprint, etc.

• Drive digital projects and business cases to further develop and challenge our marketing communications and the way we think about marketing

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Identify trends and insights and optimize spend and performance based on the insights

• Measure and report performance of all marketing campaigns and assess against goals

• Build, maintain and analyse metrics on all digital marketing channels

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Responsible for the outcomes of omnichannel strategy

• Responsible for continuous omnichannel and digital engagement

• Collaborate with internal teams to optimize user experience and communication

• Support scoping of MVP and backlogs for new digital products and services

Key Capabilities for the role include:

• Bachelor’s degree or equivalent

• Master’s degree preferred

• Minimum 3 years of experience in a digital marketing position

• Excellent command of spoken and written Greek and English

• Ability to create and analyse insights to better understand the value we can deliver to our customers

• Apply strategic thought and planning frameworks to build strategic and operational plans

• Relentless desire to add value to our customers and the business through application of data to define strategic choices and prioritization

• An innovative growth mindset utilising a test and learn approach to develop and refine strategies, tactics measurable deliverables and return on investment

• Leveraging the diversity of colleagues and teams to deliver on our business aspirations

• Ability to work in ambiguity with flexible/adaptable ways of working

• Effective forms of communication with key internal and external stakeholders

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Requisition ID:R280537