Commercial Effectiveness Manager

This job is with Diageo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Job Description
Job Opening: Commercial Effectiveness Manager - Greece

About Us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

Our Ambition
Our ambition is
to be a world class Sales organization focused on winning with customers and consumers and becoming the most trusted consumer goods company in the world winning through execution.

Execution Excellence is
where the Diageo Growth Model comes to life with our customers and outlets. Success in this area is our biggest opportunity for driving top line growth and market share.

To achieve execution excellence, we need to become a world-class, end-to-end, customer-focused and digitally enabled sales organization. Change management is seen as an enabler to achieve our ambition.

It is formed of
a highly interdependent set of processes
(data foundations, outlet execution Key performance indicatos, Sales Incentivization),
tools
(Commercial dashboards) and
systems
(Trax, EDGE 365, Contract Management) that will bring data analytics, technology, consistent ways of working, and a customer-first mind-set to the forefront of every interaction with our partners. This 360-degree approach will give everyone in Diageo the same view of the customer, helping us to provide improved sales performance and ensuring that ultimately we win at the point of purchase.

About The Role
We are looking for a
Commercial Effectiveness Manager
to join our team in Greece. The role will ensure
brilliant execution
of our commercial plans, enhance
performance management
, and lead
transformation initiatives
to accelerate growth and efficiency across the business.

This is a pivotal role at the intersection of commercial strategy, execution, and change management - ideal for someone with strong analytical skills, commercial savvyness, and the ability to influence and drive cross-functional projects.

This role will be part of the Greek Commercial Leadership team and work in close collaboration with all Commercial leads, global D&T and distribution partners to ensure all needed alignments for an effective and efficient implementation of our key priorities across Performance Management, SIP and more.

KEY Responsibilities include, but are not limited to, the following

• Commercial Governance: Own and lead the commercial governance process, ensuring consistency, alignment, and effectiveness across the market.
• Performance & critical metrics: Support the definition and cascade of commercial targets and Field Sales critical metrics to managers and sales reps.
• Incentives & Rewards: Review and approve changes to the Sales Incentive Program (SIP), manage target updates, and facilitate SIP calculations.
• Systems & Tools: Ensure commercial systems, tools, and apps are fully deployed, functional, and optimized across the market.
• Tracking & Reporting: Provide performance management trackers with the right frequency, depth, and breakdowns for actionable insights.
• Data Capabilities: Lead commercial data capabilities, covering market share, sell-through, and stock management.
• Territory & Customer Data: Own commercial territories, routing journeys, customer hierarchies, segmentation, and outlet universe databases.
• Transformation: Drive and lead commercial transformation projects, influencing cross-functional interested parties and embedding change successfully.

Qualifications & Experience

• 6-8 years of commercial, sales operations, or business transformation experience (ideally in FMCG or related industries).
• Strong analytical and problem-solving skills with experience in data-driven decision-making.
• Proven ability to lead cross-functional projects and manage multiple partners.
• Experience with commercial systems, tools, and performance tracking solutions.
• Strong project management and change management skills.
• Master's degree or equivalent experience in Business, Economics, or related field.
• Team leadership experience.
• Excellent communication and influencing skills in both Greek and English.

Our Offer

• An inclusive company culture that puts employees and their development first
• A competitive salary with bonus and many benefits
• Industry-leading policies that allow flexibility to suit your lifestyle
• of course, THE best colleagues

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere." This purpose is inclusive by nature as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive-and for Diageo to realize its ambition-we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries we operate in. We view diversity as one of the key enablers that helps our business grow. Our values set conditions for us to respect each person's unique contribution.

Flexibility is key to success in our business. Many staff work flexibly in different ways including part-time or compressed hours. Please talk to us about what flexibility means to you-don't let anything stop you from applying.

Worker Type
Regular

Primary Location:
Athens

Additional Locations :
Job Posting Start Date