Customer Marketing Strategy

METRO is one of the top employers in the country with over employees. Operates one of the largest retail networks, My market, with 230 outlets and is also the leading company in wholesale consumer goods with 50 METRO Cash & Carry stores countrywide.

The Customer Marketing Strategy & Retention B2B/B2C Supervisor role is responsible for designing and implementing customer-centric strategies that increase the value and performance of the customer base, leveraging data, activations, and direct marketing channels. The position oversees the entire CLV funnel and converts insights from churn models, RFM and performance analysis into actionable initiatives that maximize revenue and customer experience. The Customer Marketing Strategy & Retention B2B/B2C role reports directly to the Head of Customer Marketing & Omnichannel Strategy B2C/B2B within the Marketing Division.

Required Qualifications

• Degree in Marketing, Business Administration, Data Analytics, Economics, or related field.

• 2–3 years of experience in Customer Strategy, CRM, Direct Marketing, Customer Analytics, or Performance Marketing.

• Experience in designing and executing direct marketing campaigns (email, Viber/SMS, push, onsite messaging).

• Experience in churn prevention, RFM segmentation, and CLV management.

• Strong communication and organizational skills, with a leadership mindset.

• Ability to design omni-channel customer journeys.

Desired Qualifications

• Knowledge of marketing automation tools and personalization platforms.

Main Responsibilities

A. Strategy & Performance

• Lead and manage the Customer Strategy team to effectively develop and execute targeted customer-centric strategies.

• Design and implement customer activations that enhance customer performance and strengthen key commercial KPIs.

• Analyze the performance of customers participating in activations and evaluate the impact on engagement, conversion, and revenue.

• Use control groups and A/B testing methodologies to accurately measure the effectiveness of actions and ensure continuous optimization.

• Systematically monitor Churn & RFM analyses to extract actionable insights and immediately integrate them into customer-focused initiatives.

• Monitor and optimize the full CLV funnel — from the beginning of the customer relationship to maximizing customer lifetime and value.

B. Direct Marketing & Channel Ownership

• Full responsibility for the strategy, architecture, and execution of direct marketing initiatives via email, Viber/SMS, push notifications, and targeted website messaging for identified customers.

• Design the communication architecture for all direct channels (frequency, sequencing, personalization logic, timing) and integrate these into the overall customer journey.

• Ensure data-driven targeting and segmentation for maximum performance of direct marketing actions.

• Full responsibility for engagement KPIs (open rate, CTR, CTOR, conversion rates, engagement depth) and ongoing optimization through testing and improved flows.

C. Collaboration & Market Monitoring

• Collaborate with analytics, digital, and commercial teams to develop dashboards, performance models, and forecasts.

• Analyze CRM data, behavioral patterns, and touchpoint journeys to extract insights and shape actionable recommendations.

• Monitor best practices and trends in the field of direct & personalized marketing.

Reporting

• Prepare comprehensive presentations for management, including results, KPIs, insights, and optimization proposals.

What We Offer

• Participation in strategic projects with high business impact
• Work in an environment that leverages modern data-driven models and technologies
• Opportunities for growth and continuous professional development
• A competitive compensation and benefits package.