Senior Campaign Specialist

Who we are

Etraveli Group is the globally leading company for tech solutions and fulfillment capabilities for online sales of flights. We are here to solve complexity, by connecting millions of flights and travelers across the globe. We hold consumer online travel agency brands like Mytrip, GoToGate & Flight Network and serve with flights. Etraveli Group has also established strategic partnerships with companies like Skyscanner, Google Flights, TUI, etc.

Every day we strive to make the world smaller for our customers and bigger for our people. Our diverse team of more than 3000 passionate professionals is what makes us the industry's tech wonder and the best in the world at what we do. Our major offices are in Sweden (HQ), Greece, India, Canada, Poland and Uruguay with the Athens office being one of the largest, hosting around 600 employees working from the center of Athens for the rest of the world.

Position Summary

Do you want an opportunity to develop our CRM channels and drive CRM-activities in a globally leading online travel agency? We are seeking a senior Campaign Specialist who has a strategic and an entrepreneurial mindset and a desire to be hands-on operational in the day to day business. 

As a senior Campaign Specialist, you will be a key player in the transformation of our CRM strategy and execution from traditional methods, emails and newsletters to innovative strategies that foster customer loyalty and app adoption for our brands. You, together with the team will set the roadmap to enhance our customer engagement efforts and ensure our customers derive maximum value from our services. Your expertise in segmentation, CRM systems and customer engagement will be crucial in this role. 

The CRM team is part of the Ecommerce team within the Sales department and drives the CRM strategy across the customer journey with focus on four processes: abandoned cart, postbooking, retention and activation. 

The CRM team optimizes the trip experience for Etraveli Group's millions of customers, and promotes our business and sales goals. The Campaign Specialist will join us in launching up-/cross-selling campaigns, transactional messages, retention campaigns, partner/airlines promotions, and many other communications across all the customer journeys for our brands.

Responsibilities include:

• Initiate and execute campaigns.
• Create automated omnichannel campaigns and ensure each customer receives timely, relevant messages that support our business and sales objectives.
• Actively manage setups in marketing tools, requiring a blend of creative and technical skills.
• Improve our communication strategies through A/B and multivariate testing.
• Analyze campaign performance, recommend enhancements and provide reports on the sales revenue generated by CRM marketing initiatives.
• Analyze customer data and feedback to continuously improve CRM initiatives.
• Collaborate with cross-functional teams, including the product department and e-commerce team, to ensure alignment and integration of CRM efforts with broader company goals.

Requirements

• 3-5 years of relevant experience in the CRM field, ideally working with campaigns targeting multiple markets.
• Proven experience in a similar role focused on customer success, loyalty, and CRM
• Educational background in Marketing or a business related field
• Strong understanding of various CRM systems. Experience with Oracle Responsys is a significant plus.
• Demonstrated ability to develop and execute successful CRM strategies
• Data-driven mindset with the ability to analyze and interpret customer data
• Strong communication and interpersonal skills
• Ability to work in a fast-paced, dynamic environment
• Experience working with product and e-commerce teams to drive customer engagement and sales
• Comfortable working in a multicultural, primarily English-speaking environment, adaptable to continuous changes.
• Fundamental understanding of HTML/CSS. Knowledgeable with APIs, SQL & dynamic content in emails

Benefits

Working at the leading European OTA in selling flight tickets, means being part of a fantastic group of professionals, all of us with different skills and personalities which is what makes us a great team. We offer you:

• Hybrid working environment - having the opportunity to work both remotely and at the office enabling you flexibility
• Office in the City – We sit on bright, large floors (over 4000㎡) in central Athens. Just a short walk from the Ambelokipi Metro station.
• Growth – We believe in personal development and continuous education, thus we offer the opportunity of role-related training on tools and best practices.
• Team activities - We also like to schedule company/department/team activities and events outside the office space
• Fun & Work: We have a relaxed & fun work environment where you can enjoy free coffee/tea, playing ping pong or video games.
• Health Benefits - Through partners we offer a private health insurance plan. We also offer the possibility to use 2 extra medical leave days in case of need.

At Etraveli Group we value diversity; we pride ourselves on being a company represented by people of all different backgrounds. During hiring, we are committed to ensure equality and promote diversity in the workplace at every selection stage. As such, we provide the same opportunities for all candidates regardless of race, religion or belief, gender, nationality, ethnicity, sexual orientation, age, marital status, disability, or any other characteristic protected under any anti-discrimination law or regulation.