OT Trade Marketing Coordinator

4 days ago

Municipality of Kifisia, Greece PepsiCo Full time €104,000 - €130,878 per year
Overview

PepsiCo  is home to some of the world's most loved food and drink products. Making every day favourites like Lay's, Quaker, Doritos, Pepsi and Lipton, to name a few We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit

Responsibilities


• Design and implement the annual OT Trade Marketing Calendar to achieve business and brand objectives

• Support the development and implementation the Way to Market of new product launches or relaunches and support Commercial Strategic plan through instore activation programs

• Brief advertising agencies for designing In store activation programs and lead the implementation

• Prepare monthly promo directions & ensure Mktg/Sales alignment

• Present trade marketing initiatives & promo effectiveness in monthly Sales Meetings

• Close monitoring of competitor's promo/pricing & in store activation

• Lead process of design & implementation of all instore visibility projects as well as tools & p.o.p material, support tailor made initiatives.

• Brief suppliers for designing sales tools (Racks, p.o.p material) to support for in store activation programs , tailor made activities & new product launches

• Evaluate current & propose new innovative adding value Sales tools ( racks,p.o.p material, sales organiser etc.)

• Coordinate the purchase & distribution of Sales tools & p.o.p material to timely support Sales Dpt

• Propose pack solutions to meet Shopper needs , address occasions and hit key price points

• Participates in the Promo Post evaluation (effectiveness, profitability, NRR) to course correct product promo price strategy

• Propose budget allocation per brand /initiative & maximize spending effectiveness.

• Budget monitoring & reconciliation on a monthly basis.

• Unlock cost efficiencies at instore promotions, PoP materials

Qualifications


• High level of business acumen
o Strong grasp of general business environment
o Strong analytical & synthesis skills
o Commercial acumen
o Time & project Management
o P& L understanding

• Executive maturity
o Networking, collaborating & influencing
o Interacting with mid level management
o Developing and managing own agenda

• Well developed communication skills

• Results orientated

• Team player

• University degree (Marketing, Finance, Business Administration,…)

• MS office & Internet literate

• Language skills: Excellent level of English

• Minimum 3-4 year experience in commercial function is a plus (Trade Marketing, Sales, Marketing, field experience)

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