Area Manager Crete

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can't wait, let's shape it together

British American Tobacco Hellas is looking for a passionate, experienced and highly motivated Area Manager to join our Trade team, based in Heraklion Crete.

Your key responsibilities will include:

• Manage brand distribution across the Attica/Islands region to ensure maximum availability aligned with brand strategies and market needs by channel and outlet type.
• Analyze market data (Brand, TMD, Nielsen) to identify supply chain gaps and opportunities for improvement.
• Drive the vision and strategy for New Generation Products, including launches and roadmap development.
• Implement TM&D practices at POS through effective merchandising, visibility, communication, and stock management.
• Build strong W/S relationships via regular communication, visits, and performance monitoring against monthly targets.
• Lead a trade marketing team of 7–10 reps through coaching, motivation, and performance development to outperform competitors.
• Plan and execute area trade strategies to meet brand, volume, and profit targets while optimizing budget and resources.
• Foster innovation and leadership by developing team talent, setting differentiated targets, and creating a change-driven culture.

What are we looking for?

• University degree in Business Administration or a related field.
• Fluent in Greek and English.
• Advanced MS Office user with strong digital literacy.
• 2–3 years of FMCG experience in a trade channel or account management role.
• Proven sales experience in a dynamic, fast-paced environment.
• Excellent communication and negotiation skills.
• Strong analytical and problem-solving abilities.
• Effective relationship builder with leadership, influencing, and interpersonal strengths.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.