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Brand Manager Häagen-Dazs Shops, Central Eastern Europe, Middle East
2 weeks ago
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Job Location: Athens, Greece
About Häagen-Dazs
Häagen-Dazs is a globally iconic premium ice cream brand known for its craftsmanship, rich flavors, and indulgent experiences. Our franchised shops are at the heart of our brand storytelling, offering guests moments of extraordinary indulgence and premium service. of our brand storytelling, offering guests moments of extraordinary indulgence. As we continue expanding across Central & Eastern Europe, the Middle East, and Africa (CEEMEA), we are looking for a passionate and strategic Brand Manager to help drive brand growth and excellence in execution across this diverse and high-potential region.
Role Overview
This role is dedicated to the management and growth of Häagen-Dazs franchised shops within the CEEMEA region in alignment with the GEMS marketing strategy.
The Brand Manager – CEEMEA Region will support the execution of brand marketing strategies across multiple markets, ensuring consistent brand messaging, premium positioning, and effective local adaptation. The role covers a wide and dynamic geography, including the Central & Eastern Europe (CEE) markets of Greece, Cyprus, Romania, and Croatia, as well as the Middle East & Africa (MEA) markets of UAE, Qatar, Kuwait, Saudi Arabia, South Africa, Mauritius, La Réunion, and Pakistan. This person will work closely with the Senior Brand Manager SEA & CEEMEA[BJ1] , and collaborate with franchise partners, agencies, and internal cross-functional teams.
Key Responsibilities
- The Brand Manager is expected to maintain a close pulse on the ground—including scheduled traveling across key markets to monitor trends, assess pricing landscapes, and ensure strategic alignment within the CEEMEA markets.
- Manage and track the marketing budget for the CEEMEA region, ensuring efficient use of resources and alignment with strategic priorities.
- Support the implementation of brand marketing strategies in the CEEMEA region in alignment with global guidelines and regional objectives.
- Localize global campaigns and seasonal toolkits to ensure market relevance and impact within CEEMEA
- Manage marketing calendars, campaign execution timelines, and brand activations across key CEEMEA markets.
- Coordinate with CEEMEA franchise partners to support the launch of new shop formats, menus, and innovations.
- Monitor competitor activity and market trends to identify opportunities for growth and differentiation within CEEMEA.
- Track and report on marketing KPIs, providing actionable insights to optimize performance withing CEEMEA markets.
- Support the development and adaptation of digital and social media strategies within CEEMEA in collaboration with global and regional teams.
- Ensure alignment across internal and external stakeholders (including operations, sales, supply chain, and franchisee marketing teams) for successful CEEMEA campaign rollouts.
- Maintain organized, up-to-date marketing materials and implement global ways of working across local markets.
Qualifications & Experience
- Bachelor's degree in Marketing, Business, or related field; Master's a plus.
- 3–5 years of experience in brand marketing, ideally within F&B, retail, or hospitality.
- Experience working with franchise or multi-country environments is highly valued.
- Strong project management and organizational skills.
- Creative thinker with a consumer-first mindset.
- Strong communication and collaboration skills.
- Fluent in English and Greek; additional CEEMEA region languages are a plus.
- Passion for premium brands, food culture, and innovation.
Why Join Us?
- Be part of an ambitious brand with global recognition and a premium legacy.
- Work in a diverse, multi-cultural, and entrepreneurial environment.
- Contribute to shaping the future of Häagen-Dazs shops across exciting and growing markets.
- Collaborate with a passionate team and inspiring partners.
