CRM Executive

It's an exciting time to join Superbet, we're entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we're looking for a new colleague to partner with our team to bring these to life.

We're seeking a detail-oriented professional to manage our customer relationship management programs, focusing on implementing effective communication strategies and campaigns to engage players across all segments while maximizing their lifetime value and satisfaction. The CRM Specialist will work closely with the Head of Commercial to execute strategic initiatives that enhance the customer experience across all product verticals while ensuring regulatory compliance and optimal performance.

What you'll be doing:

Campaign Management:

• Develop and implement CRM strategies and campaigns that drive engagement and retention across sports betting and casino products.
• Segment customers based on behavior patterns and value potential to create targeted communications.
• Create engaging content and tailored offers for different customer segments based on their preferences and behaviors.
• Monitor and analyze campaign performance metrics and report findings to the Head of Commercial.

Communication Management:

• Manage multi-channel communications including email, SMS, push notifications, and in-app messaging.
• Ensure messaging consistency and brand alignment across all communication channels.
• Coordinate with other departments to ensure customer communications are aligned with product launches and promotions.
• Optimize communication frequency and timing to maximize engagement while preventing customer fatigue.

Strategic Collaboration:

• Work closely with the VIP team to ensure smooth transition of customers between segments.
• Collaborate with the Sports and Casino teams to ensure CRM campaigns align with overall vertical strategies.
• Partner with the Commercial Performance team to analyze customer data and identify opportunities for improvement.
• Contribute to the development of loyalty programs and retention strategies.

Compliance & Data Management:

• Ensure all CRM activities comply with regulatory requirements and data protection policies.
• Maintain clean customer data and ensure proper segmentation for targeted communications.
• Maintain accurate records of all campaigns and customer communications for compliance purposes.

What we are looking for someone who:

• Previous experience in CRM within the gaming or betting industry.
• Strong understanding of both sports betting and casino products.
• Excellent communication and copywriting skills.
• Strong analytical abilities and data-driven decision making.
• Experience with CRM tools and marketing automation platforms.
• Knowledge of responsible gambling practices and regulatory requirements.
• Ability to work in a fast-paced environment with multiple priorities.
• English - proficient.

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet's ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group's global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world's largest private equity firm, recognized Superbet's vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).