CRM Manager

It's an exciting time to join Superbet, we're entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we're looking for a new colleague to partner with our team to bring these to life.

In this role, you'll shape and execute a data-driven CRM strategy for the local market, owning promotional planning and delivering impactful, customer-focused campaigns. You'll work cross-functionally to ensure flawless execution while using insights, performance data, and market trends to optimise engagement and revenue. With a strong balance of creativity, compliance, and commercial thinking, you'll refine the customer journey end-to-end. This is a key opportunity to drive high-value CRM initiatives within a fast-growing global gaming and entertainment group.

What you'll be doing:

• Develop a comprehensive, data-driven CRM strategy for the local market, taking into account local compliance, market conditions and competition
• Ownership of the CRM promo plan
• Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the details
• Deploy the bonus budget profitably through robust planning, execution and analysis
• Analyze historical revenue performance and forecast future program performance
• Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response
• Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns
• Identify customer touchpoints and ensure that the right actions and communications are implemented
• Keep abreast of advertising standards and consumer protection laws and standards in local market
• Follow and report on competitor activity within the local market
• Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation.

What we are looking for someone who:

• Minimum 4-5 years of work experience in a dynamic online environment, igaming will be considered a strong plus
• Great organization, planning and prioritization skills, with strong attention to detail
• Strong experience in implementing, driving, and managing complex multi-channel campaigns
• Proven work experience as a team leader or supervisor is mandatory
• Knowledge of CRM systems and processes
• Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile
• Confident in communicating and presenting with core stakeholders across the business
• Familiarity with a test-and-learn, data-driven approach to CRM
• Excellent command of English, both written and spoken
• Ability to draw insights from data to inform strategy and decisions
• Proactive, self-driven mindest, ready to push projects quickly and efficiently
• Team player who can also work independently and take responsibility for performance.

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet's ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group's global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world's largest private equity firm, recognized Superbet's vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).