Associate Digital Marketing and PR Manager

Job Description

Do you want to take part of the exciting journey to reach more children with the fantastic LEGO play experience and to develop the LEGO brand in Greece? If you have some digital marketing experience and also interested in PR & want to join an international marketing team & work on a love brand, we have an amazing job opportunity for you

Core Responsibilities

• Co-shaping and driving the digital strategy locally in collaboration with a diverse set of regional and BU partners across an ecosystem of owned, earned and paid channels
• Planning and coordinating the budget for the digital media channels, including social media and influencers
• Leading integrated communication campaigns: PR activities, social media and other types of activations/collaborations with 3rd party
• Being the subject matter expert for local digital marketing activations supporting across the teams, develop local execution plans using globally / regionally developed campaigns
• Delivering content distribution for our owned digital platforms, while looking for the relevant opportunities with partners' platforms
• Tracking and boosting the relevant measurement & performance analysis against regional KPIs and benchmarks
• Participation in organizing events, and managing the communication in the digital platforms (SoMe, Influencers etc.)
• Coordinating agency relations (media, PR, social media, creative agencies, etc.)

Play your part in our team succeeding

In your new role you will be a part of dynamic and high-performing marketing organization, responsible for brand development, driving demand and growing active consumer base across brand, trade and digital marketing, planning and performance functions.

This role is a key and instrumental in driving digital agenda, constantly upskilling the broader organization. Also this position will play an important part in helping the marketing team lean in to a regional way of working while hands-on assisting the business unit in driving business-critical digital marketing plans.

Do you have what it takes:

• Digital marketing experience from agency or premium consumer brand + experience working in non-traditional marketing inclusive of influencer, experiential, social commerce, content marketing, digital integration, PR etc.
• High level understanding of global technical platforms in digital world from content distribution and advertising perspective
• Deep understanding of Social Media channels and their measurement and ability to connect digital measurements with overall marketing and business objectives
• Track record of designing and rolling-out innovative projects in Social Media, Digital Marketing and potentially PR
• Strong communication and presentation skills
• Native Greek and fluent English

IMPORTANT: please upload your application in English language

#li-ph

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.