Segment Development Manager

About us

At Piraeus, we support the Greek economy by driving sustainable growth and delivering meaningful innovation. With a history dating back to 1916, we are the leading bank in Greece by market share in loans and branch network.

We serve 4.5 million customers through 368 branches across the country, offering a full range of financial services with a focus on SMEs, retail banking, digital banking, and capital markets. Headquartered in Athens, we are a 100% subsidiary of Piraeus Financial Holdings S.A., listed on the Athens Stock Exchange. As of March 2025, our total assets stood at €78.8 billion, and we employ approximately 7,400 people.

We focus on delivering high-impact solutions, building strong relationships with our customers and communities, and driving progress through practical innovation and responsible banking.

In 2025, Piraeus was recognized at the Euromoney Awards for Excellence as Europe's Best Bank for Corporate Social Responsibility, Greece's Best Bank for ESG, and Greece's Best Digital Bank, reflecting our ongoing commitment to responsible banking, sustainability, and digital transformation.  

About the job:

We are currently seeking a strategic and dynamic Segment Development Manager to lead the growth and optimization of our Retail customer segments (Affluent & Mass Segment and Small Business Segment). This is a critical role focused on driving tailored strategies, customer value propositions, and segment-specific initiatives to customer engagement, loyalty, and profitability

Responsibilities:

• Participate in the preparation of the Business Plan for the Retail customer segments (Affluent & Mass Segment and Small Business Segment)
• Assist in the development of the segment service model based on data analysis, customer behaviors, and needs, and monitor implementation
• Analyze customer data and market trends to identify evolving needs, behavioral patterns, and opportunities for segment-specific value creation
• Develop and execute customer engagement plans focused on acquisition, relationship deepening, and retention.
• Collaborate with relevant Business Areas to develop and execute promotional and communication campaigns across multiple channels
• Define and track key performance indicators (KPIs) to measure segment performance and profitability. Lead initiatives to enhance both quantitative and qualitative outcomes, including customer satisfaction and lifecycle value

Qualifications:

•  Bachelor's degree in Business Administration, Economics, Marketing or related field.
•  Master's degree in Business Administration, or related field will be considered an asset
• Minimum 5 years work experience in role related to Customer Segment Development, Commercial Strategy, or Product/Marketing Management in a commercial or consulting company
• Strong understanding of retail banking products, customer lifecycles, and market dynamics
• Excellent verbal and written communication skills in English
• Very strong analytical skills and problem-solving mindset

What's In It For You

In our bank it is a top priority to provide a modern work environment, where all our employees can perform and grow. As an employee of Piraeus Bank, you will be part of an organization that:

• Holds a leading position in the Greek economy and maintains a robust presence in the community
• Instills a workplace culture that embraces open communication, respect, inclusion and equal opportunities
• Offers a competitive remuneration package, private health insurance program and other benefits for both employees and their families
• Provides a challenging working environment that values accountability and celebrates high performance by implementing appropriate incentives
• Empowers personal & career development and continuous learning while encouraging creative thinking and innovation
• Provides an all-bank wellbeing program, fostering initiatives that enhance physical, mental & emotional health
• Provides digital technologies and tools that fully support new ways of working and flexible working options, while communicate regularly and effectively

All applications will be treated with confidentiality.

Application Deadline: 16/10/2025