Digital Marketing Manager

1 week ago

Athens, Attica, Greece Grecotel Full time €25,000 - €40,000 per year

Grecotel Hotels & Resorts, the leading hotel chain in Greece, is seeking a Digital Marketing Manager to join its team. As a Digital Marketing Manager, you will lead a team in developing and executing impactful digital campaigns that enhance brand awareness, drive engagement, and support business growth. The ideal candidate will combine strategic thinking, creative storytelling, and performance marketing expertise to contribute to the continued success of the company's digital initiatives with care by following the company's SOPs. At Grecotel, we believe that our people are the cornerstone of our success. We are committed to creating a supportive and inspiring work environment, offering opportunities for personal and professional growth. By joining our team, you will be part of a renowned hospitality brand that is dedicated to delivering luxury accommodations and unforgettable experiences across Greece's most stunning destinations.

Responsibilities
  • Develop and implement digital marketing strategies that align with the brand's objectives and reflect Grecotel's unique voice and positioning
  • Plan, manage, and optimize paid media campaigns across social media, search, display, and retargeting channels to maximize ROI and ensure effective budget use.
  • Oversee the creation and execution of engaging content that drives audience interaction and conversions.
  • Manage SEO initiatives to boost organic traffic and improve website visibility and search rankings.
  • Supervise targeted email campaigns, audience segmentation, and marketing automation to strengthen customer relationships and achieve business goals.
  • Monitor, analyze, and report on the performance of all digital campaigns, using insights to enhance strategy and results.
  • Lead and coordinate the digital marketing team, collaborating closely with hotels, internal departments, designers, the commercial team, and external agencies for seamless campaign execution.
  • Research industry trends, consumer behavior, and competitors to identify opportunities for innovation and growth.
  • Optimize the digital customer journey across all online touchpoints to enhance engagement, loyalty, and direct bookings.

Requirements

  • Bachelor's or Master's degree in Marketing, Business Administration, Digital Media, or a related field.
  • Minimum 5–7 years of experience in digital marketing, including at least 2 years in a managerial or team-leading role. Experience in hospitality, tourism, or luxury brands is highly desirable.
  • Proven experience managing multi-channel digital campaigns (SEO/SEM, social media, email marketing).
  • Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics
  • Experience with CRM systems will be considered an asset.
  • Excellent analytical, organizational, and leadership skills.
  • Strong understanding of digital storytelling, content strategy, and visual communication.
  • Data-driven mindset with a focus on KPIs and performance optimization.
  • Fluency in English, knowledge of additional languages will be considered as an asset

Benefits

  • Competitive salary and other benefits
  • Advanced Opportunities for professional growth
  • Participation in educational programs

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