Marketing Specialist

2 days ago

Thessaloniki, Central Macedonia, Greece ΦΟΥΡΝΟΣ ΛΕΜΟΝΗ Full time

Weare seeking a creative and data-driven Marketing Specialist to supportthe growth of our bakery retail chain. The ideal candidate will strengthenbrand presence, drive in-store traffic, increase customer loyalty, and supportnew product launches and general promotions, across multiple outlets througheffective local, and in-store marketing initiatives.

Key Responsibilities

Stores Marketing Strategy & Planning

Develop Stores marketing plan aligned with overall marketing and sales objectives

Define promotional calendars, mechanics, and in-store activation plans

Support new store openings and new product launches

Collaborate with operations and store managers to align marketing with in-store execution

In-Store Promotions & Execution

Implement marketing campaigns, promotions, and offers inside stores

Ensure correct placement of posters, menu boards, shelf talkers, and promotional signage

Coordinate product launches and seasonal campaigns at store level

Support tasting activities, sampling, and in-store activations

Marketing Analytics & Reporting

Conduct in-depth sales analysis (turnover, sales volume per SKU / category/ outlet/ customer, as well as analyze customer behaviour

Track key KPIs such as footfall, conversion rate, basket size, and frequency

Prepare regular dashboards and performance reports for management

Market and Competitor Analysis:

Perform ongoing market research and competition mapping per area of activity

customer segmentation as well as competitor analysis to identify market trends

consumer preferences, and competitive positioning, providing actionable insights to the sales, product and teams

Participating in new product/range proposals and pricing policies.

Visual Merchandising

Maintain appealing product presentation for bread, pastries, cakes, and take-away items

Ensure display standards are followed consistently across all outlets

Work with store teams to refresh displays based on time of day and

Απαραίτητα Προσόντα:

  • Bachelor's degree in Marketing, Business Administration, Communications or Related Field
  • 2-4 years of proven experience in a marketing role
  • Solid understanding of marketing princioples, brand management and campaign execution
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
  • Ability to manage multiple projects meet deadlines and work effectively
  • Strong collaboration skills
  • Detailed oriented mindset with high standards for quality and brand consistency

Παροχές:

  • Competitive Salary Package based on qualifications and performance
  • Private health insurance plan
  • Team oriented culture with strong collaboration and knowledge sharing
  • Modern and supportive working environment

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